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Blog

Browse our blog for copywriting and proofreading tips, and business communication nuggets of wisdom.

An easy way to remember how to use ITS and IT’S Say this out loud three times  … ONLY use the apostrophe when using a contraction. ONLY use the apostrophe when using a contraction. ONLY use the apostrophe when using a contraction. A contraction is a shortening of a word...

We are one of the latest marketing communications companies to join the advisory directory for the national Government funded Growth Voucher programme. The programme, which started in January this year, offers match funding of up to £2000 for SMEs looking to invest in professional consultancy advice. The...

We have joined the UK IT Association (UKITA), a national organisation responsible for the development of a credible and thriving IT industry across the United Kingdom. UKITA was recommended to us by a business colleague, Phil Oakley of Outserve, as an organisational body that, not only would...

Why use a hashtag? A post without a hashtag reaches, at best, a fraction of your followers which does nothing to improve your visibility or increase brand awareness. Trying to increase either of these by increasing the number of people following you is time consuming and...

So, you've done your research, set up the relevant social media accounts for your business and have put together a content plan to follow. The next big task is to start building your connections so that your profiles are engaging and alive with conversation. Here's a quick...

People have been in uproar since news broke that our Facebook news feeds had become a platform for an emotion experiment that nearly 700,000 users unknowingly participated in. The Study by Kramer, Guillory and Hancock looked at the idea of ‘emotional contagions’; the idea that people...

Just when you were getting used to where everything was on your social profiles, the powers that be decide a change is in order with a new Twitter layout. Firstly, Twitter rolled out a whole profile facelift. Gone are the days of your profile image taking...

This great infographic shows the different types of social media personalities. But how do these categories relate to the more traditional psychological study of personality? Personality: Firstly, I should probably explain what we mean when we use the word ‘personality’: Personality (as described by the American Psychological Association,...

So what is GroSocial?   GroSocial is a social media marketing software company based in Utah in America. Founded in 2009 by Zach Mangum, Chris Wright and Kevin Kirkland, GroSocial has one simple purpose: to make social media marketing easier. But what does it do?   Well, anything and everything...

Whether it's the use of a certain colour, a simple shape or an object, strong brands and their logos are memorable for one reason or another. The whole point of a notable brand is to be remembered and talked about by everyone. I always remember our...

Every fashion magazine, designer and high street shop has a popular colour for the coming season, and whether you decide to follow their lead is up to you. I like to take my guidance from the time of year and even the particular day we...

Whether it's your home town, your family’s team or simply a team you enjoy watching play, you follow your respected football team through thick and thin, sunshine and rain, ups and downs, but have you ever wondered why their kit is the colour it is?...

Everyday here at Market Avenue Limited we like to bring to your attention a Word of the Day #WOTD! A wide vocabulary strengthens your message and helps to form an effective copywriting strategy for marketing activities, materials and campaign call to actions. Here's this weeks selection. Eccentric A person,...

I would definitely agree with that statement. A painting can trigger an emotion, a feeling, a reaction that you may not have known was even there, and it can sometimes only come to the surface when you see the painting 'in the flesh'. Many school trips...

Everyday here at Market Avenue Limited we like to bring to your attention a Word of the Day #WOTD! A wide vocabulary strengthens your message and helps to form an effective copywriting strategy for marketing activities, materials and campaign call to actions. Here's this weeks selection. Dearth A scarcity...