13 Mar Words of the Week – Strengthening your vocabulary

Everyday here at Market Avenue Limited we like to bring to your attention a Word of the Day #WOTD!

A wide vocabulary strengthens your message and helps to form an effective copywriting strategy for marketing activities, materials and campaign call to actions.

Here’s this weeks selection.

Decimate

Historically meant to kill one in every ten (thus reduce by a tenth), but now is commonly used to describe the removal or destruction of a large portion of something.

e.g. The insects decimated the crops.

Annihilate

Destroy, wipe out or completely erase.

e.g. The poison could annihilate the fish population.

Expunge

Rub out, erase or remove, particularly from written records.

e.g. His conviction was expunged from the records.

Redact

To edit or prepare a document for publishing by obscuring or deleting personal or sensitive information, but not destroying it.

e.g. The court requested that witnesses names were redacted.

Abolish

To formerly put an end to, or get rid of a practice or system.

e.g. The aim was to abolish child poverty.