Potential clients will have questions – and lots of them – so providing the answers on your website will take you closer to a sale, but how do you achieve this without information overload? The answer is in FAQs. As far as tools go for breaking...

The expression ‘on point’ defines perfection and relevance – and in terms of content and professional copyediting keeping on point is just as much a reflection of excellence. Potential customers are looking at your website for a reason, which is to find information as quickly as...

Information is the bedrock of any successful website – but good clear copy is the essential ingredient that makes those facts understood. While it has been said many, many times that a picture tells a thousand words, that doesn’t really count when it comes down to facts, figures and...

  You’ve written scintillating copy, designed a creative and imaginative leaflet, posted a funny and informative blog… but you’ve not included a CTA. A phone number, a link, an email address; nothing to encourage your reader to take their interest in your product or service to...

Welcome to our second Content Ideas Blog. Last month we discussed ideas relating to existing and potential customers. This time, we’re focusing on you, or in particular, your team. Team Profiles & Quotes Social media is a great way to make your business approachable. This is why providing...

We get it; just when you get used to one thing, something else comes along and you have to start learning all over again. That’s just the nature of social media and keeping a brand’s online content current.   One step forward, two steps back.   You’ve probably heard...

Fake news is everywhere - not literally, but certainly rhetorically. Since the last American election, Fake News has been bandied about as both an explanation for the result, but also as a catch-all phrase to dismiss political claims and the often dubious statistics that support them. As...

Everyday here at Market Avenue Limited we like to bring to your attention a Word of the Day #WOTD! A wide vocabulary strengthens your message and helps to form an effective copywriting strategy for marketing activities, materials and campaign call to actions. Here's this weeks selection. Dearth A scarcity...

Everyday here at Market Avenue Limited we like to bring to your attention a Word of the Day #WOTD! A wide vocabulary strengthens your message and helps to form an effective copywriting strategy for marketing activities, materials and campaign call to actions. Here's this weeks selection. Contemporaneous Existing or...

Everyday here at Market Avenue Limited we like to bring to your attention a Word of the Day #WOTD! A wide vocabulary strengthens your message and helps to form an effective copywriting strategy for marketing activities, materials and campaign call to actions. Here's this weeks selection. Brigand A robber...

Everyday here at Market Avenue Limited we like to bring to your attention a Word of the Day #WOTD! A wide vocabulary strengthens your message and helps to form an effective copywriting strategy for marketing activities, materials and campaign call to actions. Here's this weeks selection. Alluvium Material deposited...

Everyday here at Market Avenue Limited we like to bring to your attention a Word of the Day #WOTD! A wide vocabulary strengthens your message and helps to form an effective copywriting strategy for marketing activities, materials and campaign call to actions. Here's this weeks selection. Reticent Not revealing...

Everyday here at Market Avenue Limited we like to bring to your attention a Word of the Day #WOTD! A wide vocabulary strengthens your message and helps to form an effective copywriting strategy for marketing activities, materials and campaign call to actions. Here's this weeks selection. Ochre A natural...

Everyday here at Market Avenue Limited we like to bring to your attention a Word of the Day #WOTD! A wide vocabulary strengthens your message and helps to form an effective copywriting strategy for marketing activities, materials and campaign call to actions. Here's this weeks selection. Autonym A name...