Crafting copywriting solutions online, offline and anywhere beyond.
Our wordsmiths specialise in working with small to medium owner-managed businesses or overworked marketing departments who struggle with time, imagination and in-house copywriting or proofreading skills.
By generating focused ideas, aligned with your business goals and marketing objectives, we will develop informative, shareable and persuasive copy that works to amplify your company’s messages and reputation.
Here are just some of the areas in which we can support you by offering professional copywriting and editing services.
Creative copy is all about crafting emotive and descriptive words that help to tell an enticing story.
A brilliant copywriter will be able to interpret what you need and create outstanding copy that’s a joy for your audience to read.
Market Avenue will balance that with an insight into customer’s minds and personalities that speaks directly to them.
We have an excellent understanding of how the mind works and we’re well versed in personality types and human behaviours. This knowledge is transferred when we put pen to paper to best match individual desires and needs to the solutions and benefits you offer with an effective tone of voice.
So, you may ask “How is Market Avenue different to other copywriting services?” – we think about how the words will be interpreted, not just what needs to be said. It is, after all about the reader, not the writer.
As a result, personal values have crept into the way we work with all clients to help form our core values.
Market Avenue Limited (MAL) has been Anna’s ‘baby’ since April 2009. Anna is a qualified marketer with experience in marketing communications since 2000, a degree in media and cultural studies, and numerous CIM qualifications.
With a background in print and design, digital marketing and copywriting, Anna has a love for psychology and understands how behaviours and attitudes affect how we communicate. She brings this penchant to copywriting projects to address the needs of all personality types and stages of the interest/buying cycle.
During evenings and weekends, you’ll find Anna exploring an old city, savouring underground castle caves, musing in an art gallery or musing in a reflecting museum.
She also re-energises by relaxing and connecting with nature on a picturesque all-day walk or reinvigorating after a tough day at the office on an energetic trail run. On the rare occasion Anna takes a rest, she loves a good crime thriller book, a sci-fi film or a 1000 piece jigsaw.
A former journalist, Catherine is a wordsmith by trade. With experience working at top websites, local newspapers and one of the country’s biggest regional papers – as well as a Masters in communication – she has a firm grasp of how the media works.
With design experience for front pages, niche publications and promotions she also has an eye for what looks good.
She has worked as a reporter, sub editor, digital publisher and content editor and now puts those skills to good use crafting web copy, blogs, press releases and social media content.
She has a keen interest in news and politics and loves learning.
Married with two children and two guinea pigs, she spends her time out of work running around after small things. She loves live music, reading, travel – and during bouts of fitness – the occasional sprint triathlon.
With a service background with the Police, Local Government, Charitable Organisations and the Voluntary sector, Jane has a wealth of knowledge and communication experience across a wide subject spectrum.
This, together with a B.Sc (Hons) Degree, a qualification in prooreading and a host of other credentials, means that she is perfectly placed to ensure copy is accurate, is full of good quality content and is also well presented. With teaching experience and an interest in readability, she also carries out print and web analysis to highlight any gremlins or barriers to clear comprehension.
Jane is married to Bob, a retired Leading Fire-Fighter, and ‘off-duty’ time usually involves a good book, a paintbrush or the latest film release.
When she isn’t busily working or with her head in an Open University text book, Jane loves to escape to her caravan in the Welsh hills or prepare one of her succulent vegetarian curries!
Alongside the main team, Market Avenue Limited work with trusted associates should we need to extend our skill set to manage a fully integrated campaign. Our associates include creative designers, photographers, web developers, video film production crews, strategic marketers, printers and online conversion specialists.