The copy and content just aren’t clicking – and you’re befuddled as to why!
You never feel inspired to write content … and there’s never enough time. The messages seem confusing, and it’s a struggle to pinpoint the real benefits and solutions and make them sound irresistible.
You’ve tried following on-demand copywriting blueprints and playbooks, but they’re not relatable. You’ve invested in a business or marketing coach, but it was like they were speaking a foreign language and the structure they presented was overwhelming. You’ve enroled on multiple online courses and paid for quick-win templates, but always got stuck. You may have even failed to complete the work. Many do.
Perhaps you believe your backstory isn’t powerful enough, or you hate being in the limelight. Maybe you think you need more training or feel unnerved by others and find a long list of competitors to compare yourself against.
I guide people to become ‘writing ready’, to identify and overcome writer’s blocks and unleash their inner Storyteller – their creative genius that loves to create inspiring copy and content.
I let other people and my own perceived limiting beliefs side-track my mission for years. As a recovering people-pleaser, procrastinator and perfectionist, I know all too well how easy it is to get knocked off course and put other people first. To think that your vision isn’t achievable might be a common thought. But it most definitely is. And there’s a way to make writing a joy and not a humdrum job.
If it doesn’t, everything gets a bit icky. You feel frustrated, angry, disappointed or resentful. You will quite possibly ditch what you’re working on. Even if you’re able to muddle through, you may find the result produces little in return. Enquiries may trickle in, but it’s hard work, unfulfilling, and the people are quite often a numbing pain in the derrière! It happens a lot.
I’ve come across many people, particularly females, who are drowning in a ‘bro-proach’ to marketing. This approach doesn’t work for many people because it’s obsessively structured, too masculine, narrow-minded and out of flow with who they are.
If you feel drawn to a softer, less corporate approach but think it won’t work, those thoughts are your logical head trying to override your creative Storyteller. Have faith in your Storyteller because it’s unique and authentically you.
This is what storytelling feels like. Joyful, fun, in flow – nothing like hard work.
By exploring your imagination and physical experiences, you can ‘repurpose life’ for writing, sharing and serving. There’s an infinite source of creativity waiting to be discovered inside you and all around. I can show you the tools and techniques to plug in and connect.
Are you ready to share your story with the world?
Of course, you are. 😊
Market Avenue Limited was founded in 2009 by Anna. The business provides copy and content solutions specialising in working with mental health and physical well-being industries. Coaches, counsellors, mentors and trainers are the core clientele of Market Avenue.