Crafting copywriting solutions online, offline and anywhere beyond.
Our wordsmiths specialise in working with small to medium owner-managed businesses or overworked marketing departments who struggle with time, imagination and in-house copywriting or proofreading skills.
By generating focused ideas, aligned with your business goals and marketing objectives, we will develop informative, shareable and persuasive copy that works to amplify your company’s messages and reputation.
Here are just some of the areas in which we can support you by offering professional copywriting and editing services.
Many brilliant copywriters will be able to interpret what you need and create outstanding copy that’s a joy for your customers to read.
“Why is Market Avenue any different?” you might ask. The simple answer is that we might not be hugely different to the copywriter down the road, you’ll have to try us out. If you aren’t curious to connect with us then we might not be what you’re looking for in a copywriter. And that’s OK, plenty of people do want to connect and you can’t win ‘em all, right?
What we do have is excellent knowledge of how the brain works from a psychological and neuroscience point of view. We are well versed in personality types and human behaviours and this knowledge is transferred when we put pen to paper to best match personality desires and needs to the solutions and benefits of your products and services. This skill helps us to develop a tone of voice using a unique approach that ticks the boxes for your customers.
The head of the clan; Market Avenue Limited (MAL) has been her ‘baby’ since April 2009. Anna is an experienced marketer with experience in marketing communications since 2000, a degree in media and cultural studies, and numerous CIM qualifications.
Her strengths lie in maintaining high customer service levels together with a compulsion for generating ideas and finding a new word to describe something!
Taking more of a key management role these days, Anna ensures the return on investment boxes are ticked, the strategy stays on course and the ideas keep flowing.
She still takes an active part in creating new social media campaigns and many ‘chunky’ copywriting projects. It’s all about work work work, but on the rare occasion Anna takes a rest, she loves a good crime thriller book or a science fiction film.
A former journalist, Catherine is a wordsmith by trade. With experience working at top websites, local newspapers and one of the country’s biggest regional papers – as well as a Masters in communication – she has a firm grasp of how the media works.
With design experience for front pages, niche publications and promotions she also has an eye for what looks good.
She has worked as a reporter, sub editor, digital publisher and content editor and now puts those skills to good use crafting web copy, blogs, press releases and social media content.
She has a keen interest in news and politics and loves learning.
Married with two children and two guinea pigs, she spends her time out of work running around after small things. She loves live music, reading, travel – and during bouts of fitness – the occasional sprint triathlon.
With a service background with the Police, Local Government, Charitable Organisations and the Voluntary sector, Jane has a wealth of knowledge and communication experience across a wide subject spectrum.
This, together with a B.Sc (Hons) Degree, a qualification in prooreading and a host of other credentials, means that she is perfectly placed to ensure copy is accurate, is full of good quality content and is also well presented. With teaching experience and an interest in readability, she also carries out print and web analysis to highlight any gremlins or barriers to clear comprehension.
Jane is married to Bob, a retired Leading Fire-Fighter, and ‘off-duty’ time usually involves a good book, a paintbrush or the latest film release.
When she isn’t busily working or with her head in an Open University text book, Jane loves to escape to her caravan in the Welsh hills or prepare one of her succulent vegetarian curries!
Alongside the main team, Market Avenue Limited work with trusted associates should we need to extend our skill set to manage a fully integrated campaign. Our associates include creative designers, photographers, web developers, video film production crews, strategic marketers, printers and online conversion specialists.