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Copy Audit

So, you have an online presence – but is it working for you?

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"Anna created our marketing collateral from concept to print. We found her to be very creative and really connected with our product. Anna had tight deadlines and a unique brief with which she delivered on time and on budget. Her committed and thorough approach enabled us to deliver a new marketing and online strategy within a very tight deadline."
Market Avenue Copywriting Solutions Character
Client
Nutrition Director

You’ve invested in a website, social media, email marketing – but you’re not sure what the next move is…

You could do nothing. And that’s fine, many companies do nothing. Many companies do something, but the outcome still brings nothing!

A copy audit will highlight discrepancies and illustrate ways that your marketing messages can be improved to bring a better return.

It’s all in the message

Inconsistencies in marketing messages and substandard copy can often be the reason why prospects don’t become clients.

  • Websites don’t show why a customer should care
  • Social profiles publish inconsistent messaging
  • Words are confusing and don’t resonate
  • The language used doesn’t speak to an ideal client
  • There is no clear value proposition
  • The voice of the customer is not present
  • There’s no way to get in touch

This list is by no means exhaustive, but it highlights obvious room for improvement.

Why should you care?

Because your ideal clients are not reading ‘what’s in it for them’ and as a consequence, they fail to connect.

 

Is your content strategic, consistent and solution-driven?

A simple change in your headline or ‘above the fold’ information on your website (the stuff at the top before you need to start scrolling) could improve the response overnight.

Swapping features and statements for benefits and solutions could capture attention in seconds.

Making social media profiles, website pages, blog articles and emails consistent in look and feel erasing your readers’ confusion and encourages them to read on and take action.

A Market Avenue Limited copy audit will review your marketing messages online and offline to ensure your communications are consistent, clear and address your ideal clients.

A comprehensive audit will include a full review and list of recommendations for:

  • Consistency in brand language
  • Uniform messaging
  • Trust and credibility statements
  • Headline and call to action stability
  • Clear positioning of solutions, benefits, features and statements
  • Social proof
  • Integrated marketing success

Many businesses fall victim to these errors, especially when multiple people are writing the content and copy.

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"You are so worth your monthly fee. You are proactive and get on with it. I know my marketing is in capable hands."
Market Avenue Copywriting Solutions Character
Client
Clinic Director
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"I have worked with Anna on many projects and have always found her professional, reliable and creative, a mix of skills which is hard to come by. Most of all I would say that her communication skills and her ability to understand the clients needs set her apart. For these reasons I would not hesitate to recommend Anna.."
Market Avenue Copywriting Solutions Character
Client
SaaS Advisor

Does your content look a little like this?

Janet in the office is writing blogs and managing company literature because she has a good eye for spotting a typo.

Jonny the apprentice is managing social media activity because he’s fresh out of college and understands what a hashtag is!

Your website was created by a top-notch agency ten years ago and cost a fortune so you’re not about to change it…

If you relate to this scenario, inconsistencies will be present, and your readers will be confused. Confusion leads to distrust and the action of moving onto the next website. That of a competitor!

Have the peace of mind that your messages appear consistently across all platforms and speak to ideal clients with clarity. This instils confidence and a desire to find out more.

Tell your ideal clients that you have what they need and how it will make their life better. Everywhere.