You could do nothing. And that’s fine, many companies do nothing. Many companies do something, but the outcome still brings nothing!
A copy audit will highlight discrepancies and illustrate ways that your marketing messages can be improved to bring a better return.
Inconsistencies in marketing messages and substandard copy can often be the reason why prospects don’t become clients.
This list is by no means exhaustive, but it highlights obvious room for improvement.
Because your ideal clients are not reading ‘what’s in it for them’ and as a consequence, they fail to connect.
A simple change in your headline or ‘above the fold’ information on your website (the stuff at the top before you need to start scrolling) could improve the response overnight.
Swapping features and statements for benefits and solutions could capture attention in seconds.
Making social media profiles, website pages, blog articles and emails consistent in look and feel erasing your readers’ confusion and encourages them to read on and take action.
A Market Avenue Limited copy audit will review your marketing messages online and offline to ensure your communications are consistent, clear and address your ideal clients.
Many businesses fall victim to these errors, especially when multiple people are writing the content and copy.
Janet in the office is writing blogs and managing company literature because she has a good eye for spotting a typo.
Jonny the apprentice is managing social media activity because he’s fresh out of college and understands what a hashtag is!
Your website was created by a top-notch agency ten years ago and cost a fortune so you’re not about to change it…
If you relate to this scenario, inconsistencies will be present, and your readers will be confused. Confusion leads to distrust and the action of moving onto the next website. That of a competitor!
Have the peace of mind that your messages appear consistently across all platforms and speak to ideal clients with clarity. This instils confidence and a desire to find out more.