Many companies have no idea how their online and offline presence is performing.
A copy audit can help highlight discrepancies and illustrate how marketing messages or activities can be improved to bring a better return.
Marketing message inconsistencies can often be the reason why prospects never become clients because:
Because ideal clients may not be reading ‘what’s in it for them’ and as a consequence, they fail to see your value.
Changing a website headline or ‘above the fold’ (the visible stuff before you start scrolling) copy could improve responses overnight.
Replacing feature and statement sentences with benefits and solutions could capture your readers’ attention in seconds and encourage action.
A copy audit will ensure your communications are consistent and clear and address ideal clients’ needs.
Avoid falling victim to these content and copy errors.
Janet in the office writes blogs and manages company literature because she has a good eye for spotting a typo.
Jonny the apprentice is in charge of social media activity because he’s fresh out of college and understands the meaning of a hashtag!
Your website cost a fortune being created by a top-notch agency ten years ago, so you’re not about to change it…
Content inconsistencies will be present in these scenarios, and readers will be confused, leading to distrust and prospects moving on.
Consistent messages across all platforms speak to ideal clients and avoid ambiguity.