Blog

Browse our blog for copywriting and proofreading tips, and business communication nuggets of wisdom.

Potential clients will have questions – and lots of them – so providing the answers on your website will take you closer to a sale, but how do you achieve this without information overload? The answer is in FAQs. As far as tools go for breaking...

The expression ‘on point’ defines perfection and relevance – and in terms of content and professional copyediting keeping on point is just as much a reflection of excellence. Potential customers are looking at your website for a reason, which is to find information as quickly as...

Last bank holiday Monday I visited the B-29 ‘over exposed’ crash site in the Peak District. It was an equally sad yet inspiring experience. On reflection, this experience made me think about different client personalities and their expectations. The wreckage of the United States Airforce Boeing RB-29A Superfortress,...

Last weekend I went on a hike with my partner to Burwardsley Woods in Cheshire. It’s beautiful and I’ve been there many times. But this time was different. Quite by chance we discovered a huge cave directly under one of the main pathways. And it got me thinking...

Despite the freezing cold snap and ongoing lockdown restrictions February marks a huge milestone for Market Avenue Limited (MAL). My wonderful little business turns 12 years old! MAL was born from a desire to help people to communicate to their customers in an effective way. The...

February is Boost your Self-Esteem Month. Is it time to top up your levels? Impostor syndrome, procrastination, comparing yourself to others or self-criticism. The list is long. At some point in our lives we have all experienced obstacles that set us back or prevent us from moving...

I had the pleasure of attending the Natural Materials Innovation Conference, a Chamber of Commerce event in October last year. A distant memory now! The event was fascinating and offered a real insight into some great Midlands companies making their mark in sustainable production and...

It’s Sunday afternoon as I write this. I’m sitting in my conservatory, feet up, radio on and the sun teasing me from beyond the glass. It’s my birthday and I’m alone. I miss my beau, my friends and my parents. I have no furry friends...