Blog

Browse our blog for copywriting and proofreading tips, and business communication nuggets of wisdom.

The summer break, more festivals and another bank holiday - say hello (and give a sweaty high-five) to August! We love August - it's the height of summer and there's so much on. We've been very lucky with the sunshine these past few weeks, lets hope...

Have you been on to Instagram recently and noticed a little TV icon at the top of the page? Have you clicked to see what it is? For those of you whose answer is no, we’ve written this blog to explain all about IGTV -...

Feeling hot, hot, hot? Struggling to concentrate and come up with content ideas? Don't worry, we're here to help! With all these heatwaves, comes July. The second half of the year and the month the kids break up from school for the summer holidays! Do you...

  In my previous post about those who suffer with Dyslexia, I briefly covered those things that can render some design work impossible for sufferers to read. I’m going to delve a little deeper into the topic in the hope that I can enlighten you further....

The weather has been getting hotter and hotter recently, which can only mean one thing - summer! Here at Market Avenue Ltd we're all very excited for June, as it brings with it festivals, holidays and not forgetting, Father's Day! Do you pay attention to National...

We all have a level of responsibility whether that is to our family, our employer, our customers or our community - and when it comes to influencing choice through marketing it is important to consider a responsible approach. Ethics and business have not always enjoyed the closet of relationships, but that is usually at the...

Information is the bedrock of any successful website – but good clear copy is the essential ingredient that makes those facts understood. While it has been said many, many times that a picture tells a thousand words, that doesn’t really count when it comes down to facts, figures and...

Time to reveal what you may have seen us building up to across social media recently… our #StaffordshireDay competition! We thought we'd spread the love throughout Staffordshire, and beyond, and have a little giveaway. The competition is only open for three days though, so click here to...

  You’ve written scintillating copy, designed a creative and imaginative leaflet, posted a funny and informative blog… but you’ve not included a CTA. A phone number, a link, an email address; nothing to encourage your reader to take their interest in your product or service to...

Can you believe it’s nearly May? The end of April Showers and hopefully the start of gorgeous sunny days and events such as The RHS Chelsea Flower Show. Do you pay attention to National Days? There are plenty of sources online to find out which National...

Can you believe it’s nearly time to turn over to the next page of your calendar? How time flies! Do you pay attention to National Days? There are plenty of sources online to find out which National Days are when. Do be aware that a lot...

GDPR – is your company ready? What you need to know As the introduction of GDPR nears many firms remain unsure about exactly how this tough new data regulation will affect them. If you are thinking, ‘we don’t deal with data’ or ‘we are not involved with...

When talking about iconic names, how would you reference certain colours? If you are not part of the “design” world then a Pantone reference is probably irrelevant to you, but I’m pretty sure everyone would understand the reference “Cadbury Purple”. I know I was asked...