We all have a level of responsibility whether that is to our family, our employer, our customers or our community - and when it comes to influencing choice through marketing it is important to consider a responsible approach. Ethics and business have not always enjoyed the closet of relationships, but that is usually at the...

  You’ve written scintillating copy, designed a creative and imaginative leaflet, posted a funny and informative blog… but you’ve not included a CTA. A phone number, a link, an email address; nothing to encourage your reader to take their interest in your product or service to...

Can you believe it’s nearly May? The end of April Showers and hopefully the start of gorgeous sunny days and events such as The RHS Chelsea Flower Show. Do you pay attention to National Days? There are plenty of sources online to find out which National...

Can you believe it’s nearly time to turn over to the next page of your calendar? How time flies! Do you pay attention to National Days? There are plenty of sources online to find out which National Days are when. Do be aware that a lot...

GDPR – is your company ready? What you need to know As the introduction of GDPR nears many firms remain unsure about exactly how this tough new data regulation will affect them. If you are thinking, ‘we don’t deal with data’ or ‘we are not involved with...

There’s nothing more annoying than when you’re trying to write a tweet and run out of space, right? Recently, Twitter announced that it had been testing and thinking about the possibility of doubling the usual 140 character limit, giving users a total of 280 characters to...

Welcome to our second Content Ideas Blog. Last month we discussed ideas relating to existing and potential customers. This time, we’re focusing on you, or in particular, your team. Team Profiles & Quotes Social media is a great way to make your business approachable. This is why providing...

Working from home is a great honour. It means you’re being trusted and need to be responsible. It is a privilege, not a right. This is written from my perspective - working flexible full-time hours from home. Your circumstances may be a little different but hopefully...

Fake news is everywhere - not literally, but certainly rhetorically. Since the last American election, Fake News has been bandied about as both an explanation for the result, but also as a catch-all phrase to dismiss political claims and the often dubious statistics that support them. As...

Punctuation in Blogs Just what is it about punctuation in blogs that gets us all on edge?   Start a conversation anywhere, with anyone, and happen to mention errant apostrophes or misplaced commas and the debate will soon get heated. Yes, I know it's not one of the most...

It feels like only last month we were celebrating the end of 2011 in the office owned by SSC learning before we found ourselves in our own office. Months went by quicker and quicker and now we are closing in on the last month of...

Would you welcome new business and an increase in profits? As part of a series of business growth seminars with ACL Business Solutions, Market Avenue Limited will be joining four marketing Growth Generator Experts to present, share tips and answer questions about growing your business through...