You could be selling the best thing since sliced bread, but if your copy doesn’t speak to your customers in their language, your invested time and effort is wasted. Worse still, if your website or marketing literature is riddled with spelling errors, grammar blunders and inconsistencies, your reputation will take the hit.
It’s easy to get lost down a rabbit hole running a business. And this can result in a complete void when it’s time to put pen to paper. Do you struggle to find the time to write engaging words for leaflets, social media posts or your website? Worse still, do you have no idea what to say? The support of a copywriter will help you to connect with your audience. Powerful and persuasive words speak the language of your ideal customer. It’s compelling.
Are you happy to write your own copy but find that waffle is commonplace? Do you worry that your words don’t connect with your audience? Copyediting will trim back the guff and ensure your words add value and get to the point. Copyediting will add spice where needed to hook your ideal client.
It helps to have an outsider review your copy because sometimes … you’re too close!
Do you know what to say when planting the seed and cultivating your product and service message? You probably do. But you also know that your spelling and grammar isn’t top notch. Give annoying spelling slips and grammar gremlins the boot with professional proofreading.
Ensure your copy is clean, crisp and credible by letting a second pair eyes take a peek.
Communicating the right message has a purpose. It shows the value of what you offer and addresses your customers’ needs and wants by highlighting how their problems can be solved. Address the fears and pleasures of your customers to attract them, engage their interest, and persuade them to make a decision.
In the digital world your customers are bombarded every day with promotional messages – and this can make it difficult to leave an impression. Enhance your reputation with valuable branded content. Kick start an incredible customer journey in the form of an eBook and repurpose the content into blogs, leaflets, social media posts and online articles to build your brand and its assets.
Search engine optimised landing pages and regular informative blog articles helps your website to be found on Google and boosts its authenticity. Implementing relevant keywords and context to well thought out messages will attract search traffic, encourage enquiries and help your company to stand out against competitors.
There are too many dreary company websites preaching about their own business and presenting boring messages with no personality. Your customers want to be wowed by the latest invention, understand the incredible value on offer (and we don’t mean price) and connect to a compelling message that speaks their language.