The difference between a bunch of cobbled together words and a carefully crafted sentence or two is simple. The latter delivers enquires, engagement and connections.
Take the time to understand who your ideal client is, what their personality style might be and how they communicate. Wrap all this up with a problem solving promise and a tone of voice that relates to their needs and you have the start of a relationship.
Writing for different platforms is not a one size fits all.
A specific tone of voice will attract your ideal clients to your company based on your product, service, backstory and industry. You will also need to determine if your online voice matches your offline voice. Phew, it’s not easy is it?
Let us help you to achieve outstanding things with professional copywriting solutions.
Writing copy for search engines is different to writing for humans. Yes, you need context and personality, but Google emphasises the beginning of your page so there are a few things to be aware of.
Your copy needs to focus on a keyword phrase. This phrase is a highly significant set of words with one purpose – to drive qualified traffic to your website from the search engines. The keyword phrases needs to appear in several places to inform the search engines about the content on your page, along with a few additional ninja tactics of course.
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First and foremost, your copy should address the needs of your audience. Think about the ‘intent’ of the person visiting your website and what they are searching for. Why do they need your services or products and what do they need to find out in order to enquire?
Your words serve to put you in between your ideal audience and the solution they are searching for.
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Creating an eBook provides valuable content for customers in the form of informative branded content. They are a great cost-effective way to build a consented customer list.
eBooks establish authority, build trust and are a superb way to generate new leads. Without appearing obvious, eBooks offer a subtle selling tool for your company and can be repurposed from existing content.
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Social media is a visual giant where video, gifs and images prevail. But don’t disregard the text part of your posts. The copy that accompanies your visual content still needs to connect to your customer and this is where you can excel with the art of storytelling. Your copy can be the difference between a click, share and comment, or forever falling into the social black hole. You know the void is there!
Think questions, nostalgia, curiosity and stories to capture attention.
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