Blog

Browse our blog for copywriting and proofreading tips, and business communication nuggets of wisdom.

The weather has been getting hotter and hotter recently, which can only mean one thing - summer! Here at Market Avenue Ltd we're all very excited for June, as it brings with it festivals, holidays and not forgetting, Father's Day! Do you pay attention to National...

We all have a level of responsibility whether that is to our family, our employer, our customers or our community - and when it comes to influencing choice through marketing it is important to consider a responsible approach. Ethics and business have not always enjoyed the closet of relationships, but that is usually at the...

Information is the bedrock of any successful website – but good clear copy is the essential ingredient that makes those facts understood. While it has been said many, many times that a picture tells a thousand words, that doesn’t really count when it comes down to facts, figures and...

Time to reveal what you may have seen us building up to across social media recently… our #StaffordshireDay competition! We thought we'd spread the love throughout Staffordshire, and beyond, and have a little giveaway. The competition is only open for three days though, so click here to...

  You’ve written scintillating copy, designed a creative and imaginative leaflet, posted a funny and informative blog… but you’ve not included a CTA. A phone number, a link, an email address; nothing to encourage your reader to take their interest in your product or service to...

Can you believe it’s nearly May? The end of April Showers and hopefully the start of gorgeous sunny days and events such as The RHS Chelsea Flower Show. Do you pay attention to National Days? There are plenty of sources online to find out which National...

Can you believe it’s nearly time to turn over to the next page of your calendar? How time flies! Do you pay attention to National Days? There are plenty of sources online to find out which National Days are when. Do be aware that a lot...

GDPR – is your company ready? What you need to know As the introduction of GDPR nears many firms remain unsure about exactly how this tough new data regulation will affect them. If you are thinking, ‘we don’t deal with data’ or ‘we are not involved with...

When talking about iconic names, how would you reference certain colours? If you are not part of the “design” world then a Pantone reference is probably irrelevant to you, but I’m pretty sure everyone would understand the reference “Cadbury Purple”. I know I was asked...

What design projects do you have planned in for this year? Because according to Venngage, 2018 is the year we are going to start taking risks, both in life and in graphic design. And why shouldn’t we? In our ever changing and ever shocking world,...

We are only a few weeks in to this new year, but my inbox has already been bombarded by so many emails regarding the “trends for 2018” that we all need to watch out for! Even before the new year started the emails had begun....

Have you updated your Facebook Page recently? Last year Facebook rebranded their ‘About us’ section and created a new feature for Pages; Our Story. This is a space for you to tell potential clients about your business; how you started, what you do, and how you can...

Welcome to the third Content Ideas blog, this month focusing on encouraging engagement. Asking questions on social media is a great way to entice followers, friends, and connections to engage with your content. Here are a few different ways you can phrase them; Twitter Polls Twitter polls are...