Blog

Browse our blog for copywriting and proofreading tips, and business communication nuggets of wisdom.

February 2019 marks a humbling milestone for me, as it was in this same month, ten years ago, that I registered my business, Market Avenue Limited, with Companies House. Ten years as a business owner (smiles inwardly and silently says ‘wow’) … that’s some mean feat!...

  In my previous post about those who suffer with Dyslexia, I briefly covered those things that can render some design work impossible for sufferers to read. I’m going to delve a little deeper into the topic in the hope that I can enlighten you further....

We all have a level of responsibility whether that is to our family, our employer, our customers or our community - and when it comes to influencing choice through marketing it is important to consider a responsible approach. Ethics and business have not always enjoyed the closet of relationships, but that is usually at the...

Information is the bedrock of any successful website – but good clear copy is the essential ingredient that makes those facts understood. While it has been said many, many times that a picture tells a thousand words, that doesn’t really count when it comes down to facts, figures and...

  You’ve written scintillating copy, designed a creative and imaginative leaflet, posted a funny and informative blog… but you’ve not included a CTA. A phone number, a link, an email address; nothing to encourage your reader to take their interest in your product or service to...

When talking about iconic names, how would you reference certain colours? If you are not part of the “design” world then a Pantone reference is probably irrelevant to you, but I’m pretty sure everyone would understand the reference “Cadbury Purple”. I know I was asked...

What design projects do you have planned in for this year? Because according to Venngage, 2018 is the year we are going to start taking risks, both in life and in graphic design. And why shouldn’t we? In our ever changing and ever shocking world,...

We are only a few weeks in to this new year, but my inbox has already been bombarded by so many emails regarding the “trends for 2018” that we all need to watch out for! Even before the new year started the emails had begun....

Having worked from home for four years, I have jumped between a mixture of laptops and “desks”. When I say “desks”, I mean that I have never actually had an official desk until a month ago. My desk was any suitable work space I could...

Welcome to our second Content Ideas Blog. Last month we discussed ideas relating to existing and potential customers. This time, we’re focusing on you, or in particular, your team. Team Profiles & Quotes Social media is a great way to make your business approachable. This is why providing...

Time and knowing what to say are two of biggest problems business owners face when it comes to producing content, but with a little dose of habit and a mantra of 'content repurposing,' you'll soon be a guru at publishing informative and enticing information. Well,...

After you’ve found your feet on social media, and the creative juices start flowing, it may seem impossible that at some point you may run out of ideas for posts. Unfortunately, there does come a time when you’ve re-used what was once an original tweet a...

It is estimated that as many as 1 in 10 people in the UK suffer from Dyslexia or related learning disability. That's a huge amount of people, but have you ever thought about this when creating your latest design project? Dyslexia can cause a reader...

Working from home is a great honour. It means you’re being trusted and need to be responsible. It is a privilege, not a right. This is written from my perspective - working flexible full-time hours from home. Your circumstances may be a little different but hopefully...

When you think about a Graphic Designer, what pops into your mind? Go on, be honest, I can probably guess what you’re going to say… ripped jeans, Converse shoes, messy hair, peculiar taste in music, particularly “trendy”. Yep, thought as much. Well as accurate as...