Information is the bedrock of any successful website – but good clear copy is the essential ingredient that makes those facts understood. While it has been said many, many times that a picture tells a thousand words, that doesn’t really count when it comes down to facts, figures and...

  You’ve written scintillating copy, designed a creative and imaginative leaflet, posted a funny and informative blog… but you’ve not included a CTA. A phone number, a link, an email address; nothing to encourage your reader to take their interest in your product or service to...

Have you updated your Facebook Page recently? Last year Facebook rebranded their ‘About us’ section and created a new feature for Pages; Our Story. This is a space for you to tell potential clients about your business; how you started, what you do, and how you can...

Welcome to our second Content Ideas Blog. Last month we discussed ideas relating to existing and potential customers. This time, we’re focusing on you, or in particular, your team. Team Profiles & Quotes Social media is a great way to make your business approachable. This is why providing...

Working from home is a great honour. It means you’re being trusted and need to be responsible. It is a privilege, not a right. This is written from my perspective - working flexible full-time hours from home. Your circumstances may be a little different but hopefully...

Brand representation: the importance of defining language You probably know already how important the all-encompassing "brand" is when defining the success of a company. Not only does a "brand" define who and what your business represents, it can be one of the ways to ensure your company is distinctive, unique...

What you need to know about SEO copy - in short SEO stands for ‘Search Engine Optimisation’ and it's often considered to be the bane of many businesses! The term is bandied about often in relation to anything and everything from websites or blogs, to emails and...

In an average day Digital Marketing magazine states that consumers are exposed to more than 3,500 advertising messages (read more here). Therefore, with competition so fierce for customers’ attention, digital marketing and social media marketing businesses are fighting it out in a highly populated and constantly...

Blood Swept Lands and Seas of Red is the very apt title of the inspiring and very moving installation of poppies which mark the centenary of the outbreak of the First World War. The 888,246 ceramic poppies fill the Tower of London’s famous moat, portraying...

Have you ever been sitting at your computer, preparing a great piece of copy, but then hit a brick wall? You’ve come to the part where numbers need to be written into your masterpiece, but now you’re wondering which would look better in the sentence...

Punctuation in Blogs Just what is it about punctuation in blogs that gets us all on edge?   Start a conversation anywhere, with anyone, and happen to mention errant apostrophes or misplaced commas and the debate will soon get heated. Yes, I know it's not one of the most...

Whilst this list is no means exhaustive and not applicable to every single post, it helps to have an overall check list to refer to. Is it direct response written? I.E. are you leading your readers to make some sort of decision...

I was driving down the motorway the other day only to be overtaken in the fast lane by someone clearly suffering from White van syndrome! To make matters worse his sign writing skills (or proof reading) were a little to be desired because 'no job to...