The expression ‘on point’ defines perfection and relevance – and in terms of content and professional copyediting keeping on point is just as much a reflection of excellence. Potential customers are looking at your website for a reason, which is to find information as quickly as...
Information is the bedrock of any successful website – but good clear copy is the essential ingredient that makes those facts understood. While it has been said many, many times that a picture tells a thousand words, that doesn’t really count when it comes down to facts, figures and...
Welcome to our second Content Ideas Blog. Last month we discussed ideas relating to existing and potential customers. This time, we’re focusing on you, or in particular, your team. Team Profiles & Quotes Social media is a great way to make your business approachable. This is why providing...
I’ve recently joined a Pilates class and it’s different to say the least. It’s very slow and centred, and back to basics. I don’t mind admitting that I suffer from a bad back, a little before my time I hasten to add, but that’s what...
Time and knowing what to say are two of biggest problems business owners face when it comes to producing content, but with a little dose of habit and a mantra of 'content repurposing,' you'll soon be a guru at publishing informative and enticing information. Well,...
After you’ve found your feet on social media, and the creative juices start flowing, it may seem impossible that at some point you may run out of ideas for posts. Unfortunately, there does come a time when you’ve re-used what was once an original tweet a...
We get it; just when you get used to one thing, something else comes along and you have to start learning all over again. That’s just the nature of social media and keeping a brand’s online content current. One step forward, two steps back. You’ve probably heard...
Fake news is everywhere - not literally, but certainly rhetorically. Since the last American election, Fake News has been bandied about as both an explanation for the result, but also as a catch-all phrase to dismiss political claims and the often dubious statistics that support them. As...
Welcome to 2017: we live in a world where hundreds of apps are created every day that aim to help you achieve something. Whether it’s keeping in contact with old friends, relieving boredom with the latest game, or keeping you informed about important news events,...
Graphics Day – 27th April 2014 That’s right folks – Graphics Day is this Sunday on the 27th April. It first began in 1995 and was established by the International Council of Graphic Design Associations, or ‘Icograda’ for short. It does what it says on the...
Have you ever been sitting at your computer, preparing a great piece of copy, but then hit a brick wall? You’ve come to the part where numbers need to be written into your masterpiece, but now you’re wondering which would look better in the sentence...
As Pantone announce their Colour of the Year, Radiant Orchid, it led to various updates on Social Media channels giving YOU inspiration to colour your home, wardrobe and life in their chosen shade. "Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and...
National Have Fun at Work Day- 28th January 2014 Does what it says on the tin really! A fun work is a happy work, and a happy work is a productive work. Simple. Teamwork is boosted by a lift in morale and motivation. Sometimes, it is...
National Compliment Day- January 24th 2014 The thinking behind National Compliment Day is simple- to spread the love! The aim is to compliment at least 5 people throughout the day whether an expression of appreciation or a positive comment about someone. In a work environment, the...
National Clean Off Your Desk Day- January 13th 2014 As the stress and workload of 2013 fades into the past, your poor desk or cubicle is left in need of a thorough spring clean. National Clean off Your Desk Day encourages you to clear and organise your...
Imagine life without iPods, computers, gaming consoles and other everyday utilities that we take for granted. Have you done it? Good, now multiply that feeling by 10 and that’s how people worldwide would feel if the TV wasn’t invented back in the 1880s. It's World...
