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Blog

Browse our blog for copywriting and proofreading tips, and business communication nuggets of wisdom.

Your Copywriting Guarantee You want a good job done. Reliable and credible support when you need it. And to feel secure in the knowledge that whatever piece of work is being produced for you, it will be fit for purpose. We want to be confident that you’re pleased with...

Brand representation: the importance of defining language You probably know already how important the all-encompassing "brand" is when defining the success of a company. Not only does a "brand" define who and what your business represents, it can be one of the ways to ensure your company is distinctive, unique...

What you need to know about SEO copy - in short SEO stands for ‘Search Engine Optimisation’ and it's often considered to be the bane of many businesses! The term is bandied about often in relation to anything and everything from websites or blogs, to emails and...

The basis of any successful marketing campaign, website, publication or promotion is nearly always a combination of copy and creative artwork. You may have the greatest product of all time, along with the most creative designs, but neither mean anything without engaging copy to support them and give...

In an average day Digital Marketing magazine states that consumers are exposed to more than 3,500 advertising messages (read more here). Therefore, with competition so fierce for customers’ attention, digital marketing and social media marketing businesses are fighting it out in a highly populated and constantly...

In July 2012, the idea that eventually culminated in Canva was born. Three people, Melanie Perkins, Cliff Obrecht and Cameron Adams decided there was a need for something to help people with basic principles of graphic design.  Originally the idea was for software to allow...

Since becoming a parent, almost two years ago (scary how fast they grow!!) I’ve been amazed at the number of times I’ve heard fellow parents say things like … ‘she’s not getting paint everywhere in my house!’ and ‘you let her play with Play-Doh at...

As I wrote about this last January, I thought it best that I follow up on that post at the beginning of a new year. Just before Christmas, Pantone announced their colour of the year and I have to say, I'm not hugely enthused by...

Have you been inundated by pictures of Christmas trees, festive greetings and the humble brag about bought presents and cute children? Trust me, you are not the only one. While mildly offensive if you are late to start celebrating Christmas (where have you been by...

Blood Swept Lands and Seas of Red is the very apt title of the inspiring and very moving installation of poppies which mark the centenary of the outbreak of the First World War. The 888,246 ceramic poppies fill the Tower of London’s famous moat, portraying...

When choosing an image for use with an article or in a design, what assists us in our choices? Is it the current trend for a certain colour of image or is it more dependant on how well an image represents the product or story...

I've been on Twitter for a while now and I’m starting to notice myself reacting differently to different types of content. It’s even seeping into my personal life. One of the things that always make me click on a link is a list. You know...

Many of us watch 80s films and think to ourselves – “We really spoke like THAT?” Yes. Yes we did. But that is the beauty of language; one day everyone will be saying words like ‘cool beans’ and the next thing you know the beans will...