Blog

Browse our blog for copywriting and proofreading tips, and business communication nuggets of wisdom.

As I wrote about this last January, I thought it best that I follow up on that post at the beginning of a new year. Just before Christmas, Pantone announced their colour of the year and I have to say, I'm not hugely enthused by...

Have you been inundated by pictures of Christmas trees, festive greetings and the humble brag about bought presents and cute children? Trust me, you are not the only one. While mildly offensive if you are late to start celebrating Christmas (where have you been by...

Blood Swept Lands and Seas of Red is the very apt title of the inspiring and very moving installation of poppies which mark the centenary of the outbreak of the First World War. The 888,246 ceramic poppies fill the Tower of London’s famous moat, portraying...

When choosing an image for use with an article or in a design, what assists us in our choices? Is it the current trend for a certain colour of image or is it more dependant on how well an image represents the product or story...

I've been on Twitter for a while now and I’m starting to notice myself reacting differently to different types of content. It’s even seeping into my personal life. One of the things that always make me click on a link is a list. You know...

Many of us watch 80s films and think to ourselves – “We really spoke like THAT?” Yes. Yes we did. But that is the beauty of language; one day everyone will be saying words like ‘cool beans’ and the next thing you know the beans will...

An easy way to remember how to use ITS and IT’S Say this out loud three times  … ONLY use the apostrophe when using a contraction. ONLY use the apostrophe when using a contraction. ONLY use the apostrophe when using a contraction. A contraction is a shortening of a word...

We are one of the latest marketing communications companies to join the advisory directory for the national Government funded Growth Voucher programme. The programme, which started in January this year, offers match funding of up to £2000 for SMEs looking to invest in professional consultancy advice. The...

We have joined the UK IT Association (UKITA), a national organisation responsible for the development of a credible and thriving IT industry across the United Kingdom. UKITA was recommended to us by a business colleague, Phil Oakley of Outserve, as an organisational body that, not only would...

Why use a hashtag? A post without a hashtag reaches, at best, a fraction of your followers which does nothing to improve your visibility or increase brand awareness. Trying to increase either of these by increasing the number of people following you is time consuming and...

So, you've done your research, set up the relevant social media accounts for your business and have put together a content plan to follow. The next big task is to start building your connections so that your profiles are engaging and alive with conversation. Here's a quick...

People have been in uproar since news broke that our Facebook news feeds had become a platform for an emotion experiment that nearly 700,000 users unknowingly participated in. The Study by Kramer, Guillory and Hancock looked at the idea of ‘emotional contagions’; the idea that people...

Just when you were getting used to where everything was on your social profiles, the powers that be decide a change is in order with a new Twitter layout. Firstly, Twitter rolled out a whole profile facelift. Gone are the days of your profile image taking...

This great infographic shows the different types of social media personalities. But how do these categories relate to the more traditional psychological study of personality? Personality: Firstly, I should probably explain what we mean when we use the word ‘personality’: Personality (as described by the American Psychological Association,...

So what is GroSocial?   GroSocial is a social media marketing software company based in Utah in America. Founded in 2009 by Zach Mangum, Chris Wright and Kevin Kirkland, GroSocial has one simple purpose: to make social media marketing easier. But what does it do?   Well, anything and everything...