01 May Words of the Week – Strengthening Your Vocabulary
Everyday here at Market Avenue Limited we like to bring to your attention a Word of the Day #WOTD!
A wide vocabulary strengthens your message and helps to form an effective copywriting strategy for marketing activities, materials and campaign call to actions.
Here’s this weeks selection.
A scarcity or lack of something.
e.g. The island suffered a dearth of natural resources.
Crane-like device for hoisting or lowering a boat from the side of a ship.
e.g. There was a thorough inspection of the life-boat davits.
Relating to language used by ordinary people. Colloquial.
e.g. The song was written in a looser, more demotic style.
Lacking in purpose or enthusiasm.
e.g. Some people pottered along in a desultory fashion.
Gypsy, nomad or itinerant.
e.g. He was collecting scrap metal and seemed to be a didicoi.