In an average day Digital Marketing magazine states that consumers are exposed to more than 3,500 advertising messages (read more here). Therefore, with competition so fierce for customers’ attention, digital marketing and social media marketing businesses are fighting it out in a highly populated and constantly...
Have you been inundated by pictures of Christmas trees, festive greetings and the humble brag about bought presents and cute children? Trust me, you are not the only one. While mildly offensive if you are late to start celebrating Christmas (where have you been by...
I've been on Twitter for a while now and I’m starting to notice myself reacting differently to different types of content. It’s even seeping into my personal life. One of the things that always make me click on a link is a list. You know...
Why use a hashtag? A post without a hashtag reaches, at best, a fraction of your followers which does nothing to improve your visibility or increase brand awareness. Trying to increase either of these by increasing the number of people following you is time consuming and...
People have been in uproar since news broke that our Facebook news feeds had become a platform for an emotion experiment that nearly 700,000 users unknowingly participated in. The Study by Kramer, Guillory and Hancock looked at the idea of ‘emotional contagions’; the idea that people...
This great infographic shows the different types of social media personalities. But how do these categories relate to the more traditional psychological study of personality? Personality: Firstly, I should probably explain what we mean when we use the word ‘personality’: Personality (as described by the American Psychological Association,...
Whether it's the use of a certain colour, a simple shape or an object, strong brands and their logos are memorable for one reason or another. The whole point of a notable brand is to be remembered and talked about by everyone. I always remember our...
We can often under-estimate our time, especially as a business owner or a senior decision maker. No more so when it comes to social media activity. Speaking collectively, social media has changed the way we communicate both socially and in our business world. And it will...
Everyday here at Market Avenue Limited we like to bring to your attention a Word of the Day #WOTD! A wide vocabulary strengthens your message and helps to form an effective copywriting strategy for marketing activities, materials and campaign call to actions. Here's this weeks selection. Myriad Historically meant...
Vine is an app owned and created by Twitter that allows you to create and share short video clips. Dubbed the Instagram of video, Vine encapsulates what twitter itself encourages, small, snappy moments or thoughts that appear to be spontaneously shared with the public. Yet...
With sites such as Twitter, Facebook, Vine, Pinterest and many more- social media has never been stronger or more marketable. Instagram is one such site. Recently bought by Facebook for an obscene amount of money, Instagram is an ideal example of a popular site that...
Hi Folks! It's the last day in November and the Christmas break will be upon us in a jiffy! Are you making the most of your customer Christmas buying power? I've thrown together a short and sweet collection of hints and tips for Christmas social media campaigns below...
Punctuation in Blogs Just what is it about punctuation in blogs that gets us all on edge? Start a conversation anywhere, with anyone, and happen to mention errant apostrophes or misplaced commas and the debate will soon get heated. Yes, I know it's not one of the most...
Facebook Graph Search for small businesses Facebook recently introduced Facebook Graph Search for small businesses allowing it’s users to discover information quickly from across the Facebook network. How does it work? Lets say you're planning a holiday in Disney World, and you want to find out if...
Our technical writer Jane Holt looks at the development of Smartphone dominance. Mobile commerce, or Mcommerce for short is a rising star in the multi-channel marketing world. It is enjoying unprecedented growth in the UK with more than 38% of consumers using a mobile device such...
Our PR Liaison Emma Pugh explains what to look out for: When it comes to building your business profile and creating a positive image, PR is invaluable. But it’s about more than just sending out a press release and hoping for the best. It takes time to...
