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Last bank holiday Monday I visited the B-29 ‘over exposed’ crash site in the Peak District. It was an equally sad yet inspiring experience. On reflection, this experience made me think about different client personalities and their expectations. The wreckage of the United States Airforce Boeing RB-29A Superfortress,...

Last weekend I went on a hike with my partner to Burwardsley Woods in Cheshire. It’s beautiful and I’ve been there many times. But this time was different. Quite by chance we discovered a huge cave directly under one of the main pathways. And it got me thinking...

Despite the freezing cold snap and ongoing lockdown restrictions February marks a huge milestone for Market Avenue Limited (MAL). My wonderful little business turns 12 years old! MAL was born from a desire to help people to communicate to their customers in an effective way. The...

February is Boost your Self-Esteem Month. Is it time to top up your levels? Impostor syndrome, procrastination, comparing yourself to others or self-criticism. The list is long. At some point in our lives we have all experienced obstacles that set us back or prevent us from moving...

I had the pleasure of attending the Natural Materials Innovation Conference, a Chamber of Commerce event in October last year. A distant memory now! The event was fascinating and offered a real insight into some great Midlands companies making their mark in sustainable production and...

It’s Sunday afternoon as I write this. I’m sitting in my conservatory, feet up, radio on and the sun teasing me from beyond the glass. It’s my birthday and I’m alone. I miss my beau, my friends and my parents. I have no furry friends...

February 2019 marks a humbling milestone for me, as it was in this same month, ten years ago, that I registered my business, Market Avenue Limited, with Companies House. Ten years as a business owner (smiles inwardly and silently says ‘wow’) … that’s some mean feat!...

In an average day Digital Marketing magazine states that consumers are exposed to more than 3,500 advertising messages (read more here). Therefore, with competition so fierce for customers’ attention, digital marketing and social media marketing businesses are fighting it out in a highly populated and constantly...

Have you been inundated by pictures of Christmas trees, festive greetings and the humble brag about bought presents and cute children? Trust me, you are not the only one. While mildly offensive if you are late to start celebrating Christmas (where have you been by...

I've been on Twitter for a while now and I’m starting to notice myself reacting differently to different types of content. It’s even seeping into my personal life. One of the things that always make me click on a link is a list. You know...

Why use a hashtag? A post without a hashtag reaches, at best, a fraction of your followers which does nothing to improve your visibility or increase brand awareness. Trying to increase either of these by increasing the number of people following you is time consuming and...

People have been in uproar since news broke that our Facebook news feeds had become a platform for an emotion experiment that nearly 700,000 users unknowingly participated in. The Study by Kramer, Guillory and Hancock looked at the idea of ‘emotional contagions’; the idea that people...

This great infographic shows the different types of social media personalities. But how do these categories relate to the more traditional psychological study of personality? Personality: Firstly, I should probably explain what we mean when we use the word ‘personality’: Personality (as described by the American Psychological Association,...

Whether it's the use of a certain colour, a simple shape or an object, strong brands and their logos are memorable for one reason or another. The whole point of a notable brand is to be remembered and talked about by everyone. I always remember our...