In my previous roles I have been located in various different environments; a silent but busy and resourceful office, a further silent, but tiny studio at a noisy factory, and now I'm based at home, which is hardly ever silent! But which environment has inspired...
As the New Year has dawned, a barrage of emails has filled my inbox stating what the new “trend” for the year is. Whether it’s a certain colour, style or even a meal, do any of us really follow any of these trends or do...
Welcome to 2017: we live in a world where hundreds of apps are created every day that aim to help you achieve something. Whether it’s keeping in contact with old friends, relieving boredom with the latest game, or keeping you informed about important news events,...
Brand representation: the importance of defining language You probably know already how important the all-encompassing "brand" is when defining the success of a company. Not only does a "brand" define who and what your business represents, it can be one of the ways to ensure your company is distinctive, unique...
What you need to know about SEO copy - in short SEO stands for ‘Search Engine Optimisation’ and it's often considered to be the bane of many businesses! The term is bandied about often in relation to anything and everything from websites or blogs, to emails and...
The basis of any successful marketing campaign, website, publication or promotion is nearly always a combination of copy and creative artwork. You may have the greatest product of all time, along with the most creative designs, but neither mean anything without engaging copy to support them and give...
In an average day Digital Marketing magazine states that consumers are exposed to more than 3,500 advertising messages (read more here). Therefore, with competition so fierce for customers’ attention, digital marketing and social media marketing businesses are fighting it out in a highly populated and constantly...
Since becoming a parent, almost two years ago (scary how fast they grow!!) I’ve been amazed at the number of times I’ve heard fellow parents say things like … ‘she’s not getting paint everywhere in my house!’ and ‘you let her play with Play-Doh at...
As 2014 draws to a close, there’s just one question on our minds...
Blood Swept Lands and Seas of Red is the very apt title of the inspiring and very moving installation of poppies which mark the centenary of the outbreak of the First World War. The 888,246 ceramic poppies fill the Tower of London’s famous moat, portraying...
When choosing an image for use with an article or in a design, what assists us in our choices? Is it the current trend for a certain colour of image or is it more dependant on how well an image represents the product or story...
Many of us watch 80s films and think to ourselves – “We really spoke like THAT?” Yes. Yes we did. But that is the beauty of language; one day everyone will be saying words like ‘cool beans’ and the next thing you know the beans will...
An easy way to remember how to use ITS and IT’S Say this out loud three times … ONLY use the apostrophe when using a contraction. ONLY use the apostrophe when using a contraction. ONLY use the apostrophe when using a contraction. A contraction is a shortening of a word...
Whether it's the use of a certain colour, a simple shape or an object, strong brands and their logos are memorable for one reason or another. The whole point of a notable brand is to be remembered and talked about by everyone. I always remember our...
Every fashion magazine, designer and high street shop has a popular colour for the coming season, and whether you decide to follow their lead is up to you. I like to take my guidance from the time of year and even the particular day we...
Whether it's your home town, your family’s team or simply a team you enjoy watching play, you follow your respected football team through thick and thin, sunshine and rain, ups and downs, but have you ever wondered why their kit is the colour it is?...
