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The Grammar Phone | Market Avenue | Copywriting

The Grammar-phone … a loud noise from the proof-reader!

An easy way to remember how to use ITS and IT’S

Say this out loud three times  …

ONLY use the apostrophe when using a contraction.

ONLY use the apostrophe when using a contraction.

ONLY use the apostrophe when using a contraction.

A contraction is a shortening of a word or two words (just like an elastic band that expands then it contracts and goes shorter).

IT HAS >>> IT’S                    e.g. It’s been a nice day

IT IS  >>>  IT’S                      e.g. It’s my turn

This is the only time you use the apostrophe. No contraction, no apostrophe!

In every other instance, use ITS, even when it sounds like a possessive.

e.g. Every dog has its day.

e.g. The car had its lights broken

ONLY use the apostrophe when using a contraction.

ONLY use the apostrophe when using a contraction.

ONLY use the apostrophe when using a contraction.

The Grammar Phone | Market Avenue | Copywriting

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