03 Apr Words of the Week – Strengthening your vocabulary

Everyday here at Market Avenue Limited we like to bring to your attention a Word of the Day #WOTD!

A wide vocabulary strengthens your message and helps to form an effective copywriting strategy for marketing activities, materials and campaign call to actions.

Here’s this weeks selection.

Reticent

Not revealing one’s thoughts or feelings readily. Private, modest.

e.g. He was rather reticent about his personal life.

Polemic

A strong written or verbal attack on someone or something.

e.g. The article was a polemic against the government policy.

Alacrity

Cheerful readiness. Briskness or enthusiasm.

e.g. The job was boring but she did it with speed and alacrity.

Ubiquitous

Appearing everywhere, common, popular.

e.g. Charity shops are ubiquitous nowadays.

Arcane

Secret or mysterious. Understood by few.

e.g. The manuscripts were written in an arcane language.