27 Mar Words of the Week – Strengthening your vocabulary

Everyday here at Market Avenue Limited we like to bring to your attention a Word of the Day #WOTD!

A wide vocabulary strengthens your message and helps to form an effective copywriting strategy for marketing activities, materials and campaign call to actions.

Here’s this weeks selection.

Ochre

A natural earthy colour containing ferric oxide. Ochre can range from being a deep yellow, through to orange and brown, but is most familiar as a ‘mustardy’ shade.

Vermilion

A brilliant red to reddish-orange, made from mercury sulphide.

Umber

A natural dark brown pigment. When this pigment is heated (burnt umber) it takes on a reddish-brown appearance.

Carmine

A vivid crimson, scarlet or bright red shade.

Chartreuse

A bright yellow-green colour, almost lime or ‘acid green’ in appearance.