24 Apr Words of the Week – Strengthening Your Vocabulary

Everyday here at Market Avenue Limited we like to bring to your attention a Word of the Day #WOTD!

A wide vocabulary strengthens your message and helps to form an effective copywriting strategy for marketing activities, materials and campaign call to actions.

Here’s this weeks selection.

Contemporaneous

Existing or occurring in the same period of time.

e.g. During the interview he made contemporaneous notes.

Capricious

Tending to have a sudden change of attitude, mood or behaviour

e.g. I accept that I am capricious in my choices.

Coruscate

A flash or sparkle of light.

e.g. A diamond coruscates because it reflects light so well.

Convocation

A large formal assembly of people.

e.g. A similar convocation of professors gathered there last year.

Credence

Belief or acceptance that something is the truth.

e.g His explanation held little credence