27 Feb Words of the Week – Strengthening your vocabulary

Everyday here at Market Avenue Limited we like to bring to your attention a Word of the Day #WOTD!

A wide vocabulary strengthens your message and helps to form an effective copywriting strategy for marketing activities, materials and campaign call to actions.

Here’s this weeks selection.

Idiom

An expression which can not be understood directly from the usual meanings of its constituent words, but which is accepted as having a definite meaning. A set phrase or saying.

e.g. Kick the bucket. Barking up the wrong tree.

Diatribe

An abusive, forceful and bitter verbal attack or criticism against someone or something.

e.g. She unleashed a diatribe on the use of the drug.

Conjecture

An opinion or conclusion formed on the basis of incomplete information. A theory without proof.

e.g. The value of using the new equipment is purely conjecture.

Vernacular

The everyday language or dialect spoken by the people of a country or region. Native speech or use of phrases.

e.g. He wrote in the vernacular to reach his target audience.

Eloquent

To speak or write in a clear, fluent, expressive and persuasive manner.

e.g. The President made an eloquent plea for peace.