20 Mar Words of the Week – Strengthening your vocabulary

Everyday here at Market Avenue Limited we like to bring to your attention a Word of the Day #WOTD!

A wide vocabulary strengthens your message and helps to form an effective copywriting strategy for marketing activities, materials and campaign call to actions.

Here’s this weeks selection.

Autonym

A name by which a person or group refer to themselves, their real name (auto=self, nym=name)

e.g. afro-caribbean

Synonym

One of two (or more) that has the same meaning.

e.g. end – conclusion, group – cluster

Acronym

An abbreviation formed from the first letters of other words and which can be pronounced as a word.

e.g. NASA, NATO.

Pseudonym

An assumed name or pen-name, especially by an author.

(pseudo=false)

e.g. Ruth Rendell’s pseudonym was Barbara Vine

Contronym

(also Auto-antonym)

A word with two or more opposite meanings.

e.g. ‘Fast’ = move quickly, or, stuck firmly in place.