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When choosing an image for use with an article or in a design, what assists us in our choices? Is it the current trend for a certain colour of image or is it more dependant on how well an image represents the product or story...

Every fashion magazine, designer and high street shop has a popular colour for the coming season, and whether you decide to follow their lead is up to you. I like to take my guidance from the time of year and even the particular day we...