03 Feb What you need to know about SEO copy – in short

What you need to know about SEO copy – in short

SEO stands for ‘Search Engine Optimisation’ and it’s often considered to be the bane of many businesses!

The term is bandied about often in relation to anything and everything from websites or blogs, to emails and social media.

Put simply, it refers to making an online article, a social media post, or anything online for that matter, good enough to be found and to be deemed fit for purpose! That means informative, relevant and shareable.

Many people will swear they can ‘fix’ your SEO and complete miracles to increase your website traffic, improve your engagement levels. But it all comes at a cost.

Unfortunately, there is no way to pay for a simple SEO ‘fix’. Search engines such as Google have evolved way past the point where they are susceptible to tricks that cheat SEO. The only thing the SEO Gods are interested in is quality content. This means businesses and individuals must take the time to write good quality content that cries out to be read, shared and bookmarked for future reference. For example, to get a top ranking on Google, an article must have authority. It must gain sufficient attention – in the form of visits, shares, comments – that Google considers it an authority on the topic it discusses.

Despite what some may tell you, one of the ways to improve the SEO of a website page is to refrain from the temptation to stuff it with repetitive key words. As mentioned before, search engines have developed beyond this cheap trick and may consider pages containing an abundance of the same keyword or phrase as spam.

Get good at understanding how to strategically place a keyword or phrase into your page, without overdoing it, but to maintain search engine visibility to those interested surfing individuals. It’s a fine line, we acknowledge. This is why sometimes it’s best to take the time to learn how to effectively write online optimised copy, or to remove the headache altogether and hire someone else with the appropriate experience.

The problem a lot of people tend to find is that the ‘rules’ of SEO are constantly changing. So much so, that even if you do learn the tricks of optimising your web pages this week, or next month… in six months time, the parameters may well have changed again. At the end of the day, sometimes the easiest way is also the most obvious. The ‘old fashioned’ approach to writing good content by telling a story and expressing personality may take time, but will save you a lot of hassle down the line. The last thing you or your company needs is to be flagged by Google as being a ‘spammer’! That kind of label can attach itself to more than just an article. It will affect your website and online presence as a whole.

To put it bluntly, to get ranked highly on a search engine like Google, your content must be worthy. Simple!

And if you want to employ one of those SEO writing types instead of learning how to do it yourself, give us a call on 01543 897121.