Potential clients will have questions – and lots of them – so providing the answers on your website will take you closer to a sale, but how do you achieve this without information overload? The answer is in FAQs. As far as tools go for breaking...
The expression ‘on point’ defines perfection and relevance – and in terms of content and professional copyediting keeping on point is just as much a reflection of excellence. Potential customers are looking at your website for a reason, which is to find information as quickly as...
We all have a level of responsibility whether that is to our family, our employer, our customers or our community - and when it comes to influencing choice through marketing it is important to consider a responsible approach. Ethics and business have not always enjoyed the closet of relationships, but that is usually at the...
Information is the bedrock of any successful website – but good clear copy is the essential ingredient that makes those facts understood. While it has been said many, many times that a picture tells a thousand words, that doesn’t really count when it comes down to facts, figures and...
Strictly speaking, the General Election of 2017 wasn’t a win for anyone, but it could be seen as a victory for social media- -and through that democracy. The snap election really should be remembered as a game-changer in media influence - more specifically, the influence of...
Fake news is everywhere - not literally, but certainly rhetorically. Since the last American election, Fake News has been bandied about as both an explanation for the result, but also as a catch-all phrase to dismiss political claims and the often dubious statistics that support them. As...
