Potential clients will have questions – and lots of them – so providing the answers on your website will take you closer to a sale, but how do you achieve this without information overload? The answer is in FAQs. As far as tools go for breaking...

The expression ‘on point’ defines perfection and relevance – and in terms of content and professional copyediting keeping on point is just as much a reflection of excellence. Potential customers are looking at your website for a reason, which is to find information as quickly as...

We all have a level of responsibility whether that is to our family, our employer, our customers or our community - and when it comes to influencing choice through marketing it is important to consider a responsible approach. Ethics and business have not always enjoyed the closet of relationships, but that is usually at the...

Information is the bedrock of any successful website – but good clear copy is the essential ingredient that makes those facts understood. While it has been said many, many times that a picture tells a thousand words, that doesn’t really count when it comes down to facts, figures and...

GDPR – is your company ready? What you need to know As the introduction of GDPR nears many firms remain unsure about exactly how this tough new data regulation will affect them. If you are thinking, ‘we don’t deal with data’ or ‘we are not involved with...

Fake news is everywhere - not literally, but certainly rhetorically. Since the last American election, Fake News has been bandied about as both an explanation for the result, but also as a catch-all phrase to dismiss political claims and the often dubious statistics that support them. As...