This 12-module strategic storytelling course will introduce you to proven conversion copy techniques. You will be able to craft ‘word magic’ that speaks to your ideal clients and addresses their wants and needs with confidence.
You will receive two live group coaching sessions every week over a six-week period. The sessions are organised this way to maintain momentum and provide hands-on support.
Between each session, you will implement what you’ve learned to embed the techniques and gain benefits quickly. Sharing best practice during the live sessions will help all participants to grow together.
Discover how to match client needs and wants by tapping into their emotions and crafting strategic stories that also align with your why and values.
By the end of the course participants will be able to:
Learn how to create stories that inform, educate, empower and inspire. Understand different personality types and discover the ‘secret sauce’ you can drip in to your stories that hits the sweet spot.
Mindset, Values & Vision
How to Identify Ideal Clients
Client Anxieties & FAQs
Positioning, Slogans & USPs
Selecting Tone of Voice
Personalities & Buyer Awareness
The Art of Storytelling & Sharing
Structuring Website Pages
Search Engine Optimisation
Compelling Blog Article Writing
Sales Landing Pages & Social Media
Emails and Headlines
Anna has over 20 years of marketing experience and founded Market Avenue Limited in 2009.
She specialises in creative strategic storytelling and conversion copywriting solutions for professionals who are their business or brand and established organisations that want a strategic storytelling approach to their copy and content.
Anna knows all too well about self-sabotaging behaviours and how the fear of failure, impostor syndrome and perfectionism can stifle creativity. She brings her knowledge of human behaviours and psychology into the mix of marketing and sales. Anna speaks from a journey of self-discovery in business and using stories to confidently put yourself out there, make connections and generate sales.
Away from her desk, you’ll find Anna on trail running adventures, chilling on her Shakti mat listening to an entrepreneurial podcast or whipping up a home-cooked meal.
When time allows, Anna supports wildlife welfare, heritage and conservation organisations.