The 3-month ‘Storytelling Academy’ will align you with your values and ‘why’ in business. You’ll learn how to write powerful copy and content that speaks to your ideal clients. Addressing anxieties and desires with confidence is easy when you feel emotionally connected to your messages.
You will develop copy and content writing skills to ensure your messages are authentic and feel ‘in flow’ with where you want to take your business.
The ‘Storytelling Academy’ on-demand modules build the foundations to become ‘writing ready’. Using advanced intuitive techniques you’ll learn how to unleash the creative genius that is your inner ‘storyteller’.
Discover how to repurpose meaningful stories from your own life experiences that will inform, educate, empower and inspire your ideal clients.
Complacency replaces enthusiasm and it’s easier to do nothing.
Many solopreneurs and freelancers write copy and content that isn’t aligned with them or their ideal clients.
Falling victim to perceived limiting beliefs such as impostor syndrome and unworthiness is common and it impacts the performance of copy and content.
Before gaining access to the on-demand modules you will attend a live online ‘Art of Storytelling’ session to set the scene. During this kickstart session you’ll have the chance to set your intentions for the Academy and dip your toe into unrestricted creativity. You have permission to be playful and your true self!
Becoming ‘Writing Ready’ & Visioning
Identifying & Eliminating ‘Writer’s Blocks’
Defining Values & Emotional Content Pillars
Identifying Audiences & Ideal Client Personas
Pinpointing Client Anxieties, Needs, Desires & FAQs
Crafting Key USPs, Positioning & Slogans
Choosing an Authentic Tone of Voice & Approach
Addressing Personalities & Buyer Awareness
Structuring Web Pages for People & Search Engines
Creating Compelling Blog Articles (Annual)
Writing Sales Page Copy & Social Media Content
Planning an Email Sequence & Subject Headings
On-demand learning modules are released weekly.
Q&A calls are scheduled at a time to cover questions concerning the second and fourth module of each month.
Anna has over 20 years’ marketing experience and specialises in creative writing, storytelling solutions for businesses and writing therapy.
She has run Market Avenue Limited since 2009 and is on a mission to help business owners, solopreneurs and freelancers to repurpose life to master powerful storytelling.
Anna knows all too well about self-sabotaging behaviours and how the fear of failure, impostor syndrome and perfectionism can stifle creativity. She brings her knowledge of human behaviours, psychology and coaching skills into the mix of marketing and sales.
Away from her desk, Anna is a true adventurer and outdoor enthusiast. She enjoys connecting with nature and filling her energy levels on trail runs, hikes and remote walks. Anna loves exploring new cities and allowing her inner child to be playful and have a go at anything new.
On a more chilled level, Anna ‘tries’ to meditate and loves to get lost in a crime novel, cook a nutritious meal for her partner, and sing to an eclectic mix of music.
✔️ Clarity on key messages
✔️ Clearly defined ideal client avatars
✔️ Freedom from writer’s blocks
✔️ Space and confidence to write copy and content that’s true to you
✔️ No more wasted time
✔️ A time back guarantee
✔️ Access to your inner creativity
✔️ A way to find more paying clients
It’s that simple. If we’re not a good fit, that’s fine. We’ll say goodbye and go our separate ways.
A great afternoon learning all things copy. Lots of valuable tips and light bulb moments, but more importantly I left with the confidence to put the learning into practice.
Brilliant session, got all the cogs whirring in the right direction. Excellent hints and tips and now raring to go.
...if you are a business owner-manager that isn't in the space to afford a marketing consultant or business to manage /create your content, this is absolutely the course for you.
Ready to up your content across all platforms but not ready to outsource? This course is perfect for you! Learn how to repurpose content and gain ideas for how to engage customers.
"Very informative, not brain overload and Anna was clear, precise and easy to listen throughout. many great tips."
Short, punchy webinar, packed with vital activities to helping your business and full of amazing nuggets to help you to be more effective.