Define your ideal client. Identify your voice.
Gain more customers.
Invest in a copywriting solution that best fits your needs, budget and skillset.
As a sole trader or owner of a small business budgets can be tight.
Paying out for sales and marketing support is a nice to-have. Getting a third party to write readable magic would be amazing! Done-for-you copy that speaks your customer’s language is what you want. Copy that hits up Google and is visible to search engine algorithms is what you need.
But you’re not ready for that investment yet. And yet you know that new customer leads have never grown on trees!
Market Avenue Limited’s ‘Do It Yourself’ Copywriting On-Demand Resources. Browse a range of free and low-cost copywriting and content writing resources. Learn the basics of writing great sales copy and crafting engaging content.
Without the ‘do it for me’ price tag.
You’re great at writing but feel something is amiss.
Are you unsure if your website copy sells itself to your ideal customer? Are you convinced that your content adds value and is building an engaged audience? Or are you dubious that your words are not optimised for the search engines?
These doubts are common.
Sometimes it helps to have a fresh pair of eyes and a brainstorming session to kickstart the flow of ideas and cast aside glaring typos, errors and grammar glitches.
How freeing would it be to wave away the waffle and say goodbye to boring copy?
Invest in a ‘Do It With Me’ Copywriting Consultancy 1-2-1 strategy session to perfect your words.
Fine-tune your technique and work on specific improvements. Ask questions to help you find content ideas and build a strategy that works for you.
Use 1-2-1 consultancy sessions to work on website copy, blog articles, social media posts or content repurposing. Make improvements to email campaigns, printed literature or sales letters.
Polish whatever you need to and speak your customer’s language.
Being in charge of writing copy for your business takes confidence because you’re putting yourself out there. You’re speaking on behalf of others and the limelight is on you. It’s nerve racking.
Following a proven structure, discussing ideas and sharing techniques helps. Being confident that your why, your values and your purpose comes across in compelling copy gives you a real boost.
It feels amazing when your ideal customer finds you and connects because you ‘get’ what they’re about. They know you have the perfect solution for them.
But how do you translate that into your own unique voice? How can you show you are different to your competitors? And how does that bring in enquiries?
Secure a seat on the 12-module ‘Do It In A Group’ Strategic Storytelling Course.
Two weekly sessions will walk you through the keys steps to defining your ideal audience. Gain inspiration from brainstorming ideas and sharing best practice with others. Learn how to create stories that inform, educate and inspire, and understand how to craft copy that sells by tapping into emotions.
Develop a winning formula by putting techniques into practice and sharing progress.
Writing perpetual content for social media and blog articles can be frustrating. Especially if you struggle to come up with ideas and don’t know what your customers’ wants and needs are.
Securing website leads can be like a wet finger in the air if your copy lacks emotion and persuasion. Worse still, if your pages are a mishmash of words then the search engines will pass you by!
You know good copy equals bottom line profit but it’s not your bag. And you’re overwhelmed with how to find the answers.
But you don’t have to do it yourself.
Find your authentic voice, add personality to your words and share your story.
Identifying the voice of your customer and speaking their language through stories will match your solutions with their needs and wants. The ultimate outcome? More enquiries and paying customers!
So, why not let someone else to do it all for you?