As a sole trader or owner of a small business budgets can be tight.
Getting a third party to write readable magic would be amazing, but you’re not ready for that investment yet. And you do actually enjoy writing.
So, why not improve your skillsets by learning as you go and in your own time with structured on-demand self-study modules that will actually make a difference to how your customers perceive you?
Market Avenue Limited’s ‘Do It Yourself’ Copywriting On-Demand Modules provide a low-cost, high-value way to learn copywriting techniques that will help you to craft key messages, emails, blog articles, website pages and social media content.
So why do you feel as though you struggle to perfect the language of your marketing messages?
It’s not uncommon, but there is a solution.
Get to grips with conversion and storytelling copywriting formulas and hook your readers at every stage of their buyer journey.
Invest in ‘Do It With Me’ live copywriting workshops to perfect your words.
Fine-tune your techniques and discover specific formulas that will help you to save time, money and emulate the voice of your customer. Use the workshops to learn, ask questions to help you find content ideas and implement a strategy that works for you immediately.
Polish whatever you need to and speak your customer’s language.
Being in charge of writing copy for your business takes confidence because you’re putting yourself out there. You’re speaking on behalf of others and the limelight is on you. It’s nerve racking.
Following a proven structure, discussing ideas and sharing techniques helps. Being confident that your why, your values and your purpose comes across in compelling copy gives you a real boost.
It feels amazing when your ideal customer finds you and connects because you ‘get’ what they’re about. They know you have the perfect solution for them.
But how do you translate that into your own unique voice? How can you show you are different to your competitors? And how does that bring in enquiries?
Secure a seat on the 12-module ‘Do It In A Group’ Strategic Storytelling Course.
Two weekly sessions will walk you through the keys steps to defining your ideal audience. Gain inspiration from brainstorming ideas and sharing best practice with others. Learn how to create stories that inform, educate and inspire, and understand how to craft copy that sells by tapping into emotions.
Develop a winning formula by putting techniques into practice and sharing progress.
Writing perpetual content for social media and blog articles can be frustrating. Especially if you struggle to come up with ideas and don’t know what your customers’ wants and needs are.
Securing website leads can be like a finger in the air if your copy lacks emotion and persuasion. Worse still, if your pages are a mishmash of words then the search engines will pass you by!
You know good copy equals bottom line profit but it’s not your bag. And you’re overwhelmed with how to find the answers.
But you don’t have to do it yourself.
Invest in the knowledge and technical expertise of a strategic storyteller who can do it for you.
Asking the right questions and researching your marketplace, competitors and current clients will identify the authentic voice and proposition for your company. Understanding this will add personality to your words and share your story.
A copy audit will identify a mismatch in existing communications and provide the foundations to build strong marketing messages using the voice of your customer. Speaking their language through stories will match your solutions with their needs and wants. The ultimate outcome? More enquiries and paying customers!