Strictly speaking, the General Election of 2017 wasn’t a win for anyone, but it could be seen as a victory for social media- -and through that democracy. The snap election really should be remembered as a game-changer in media influence - more specifically, the influence of...
Fake news is everywhere - not literally, but certainly rhetorically. Since the last American election, Fake News has been bandied about as both an explanation for the result, but also as a catch-all phrase to dismiss political claims and the often dubious statistics that support them. As...
As the New Year has dawned, a barrage of emails has filled my inbox stating what the new “trend” for the year is. Whether it’s a certain colour, style or even a meal, do any of us really follow any of these trends or do...
Welcome to 2017: we live in a world where hundreds of apps are created every day that aim to help you achieve something. Whether it’s keeping in contact with old friends, relieving boredom with the latest game, or keeping you informed about important news events,...
Your Copywriting Guarantee You want a good job done. Reliable and credible support when you need it. And to feel secure in the knowledge that whatever piece of work is being produced for you, it will be fit for purpose. We want to be confident that you’re pleased with...
The basis of any successful marketing campaign, website, publication or promotion is nearly always a combination of copy and creative artwork. You may have the greatest product of all time, along with the most creative designs, but neither mean anything without engaging copy to support them and give...
Since becoming a parent, almost two years ago (scary how fast they grow!!) I’ve been amazed at the number of times I’ve heard fellow parents say things like … ‘she’s not getting paint everywhere in my house!’ and ‘you let her play with Play-Doh at...
As 2014 draws to a close, there’s just one question on our minds...
Blood Swept Lands and Seas of Red is the very apt title of the inspiring and very moving installation of poppies which mark the centenary of the outbreak of the First World War. The 888,246 ceramic poppies fill the Tower of London’s famous moat, portraying...
When choosing an image for use with an article or in a design, what assists us in our choices? Is it the current trend for a certain colour of image or is it more dependant on how well an image represents the product or story...
Many of us watch 80s films and think to ourselves – “We really spoke like THAT?” Yes. Yes we did. But that is the beauty of language; one day everyone will be saying words like ‘cool beans’ and the next thing you know the beans will...
An easy way to remember how to use ITS and IT’S Say this out loud three times … ONLY use the apostrophe when using a contraction. ONLY use the apostrophe when using a contraction. ONLY use the apostrophe when using a contraction. A contraction is a shortening of a word...
Whether it's the use of a certain colour, a simple shape or an object, strong brands and their logos are memorable for one reason or another. The whole point of a notable brand is to be remembered and talked about by everyone. I always remember our...
Every fashion magazine, designer and high street shop has a popular colour for the coming season, and whether you decide to follow their lead is up to you. I like to take my guidance from the time of year and even the particular day we...
We’re all used to using words whose meanings we’re not quite sure of. We all do it, probably not too frequently, but we do, and we use them in the confidence that we’ve spelt (or should that be ‘spelled’?) them properly and that our readers...
Whether it's your home town, your family’s team or simply a team you enjoy watching play, you follow your respected football team through thick and thin, sunshine and rain, ups and downs, but have you ever wondered why their kit is the colour it is?...
