Whilst this list is no means exhaustive and not applicable to every single post, it helps to have an overall check list to refer to. Is it direct response written? I.E. are you leading your readers to make some sort of decision...

One question I come across all the time both casually, at initial meetings and the start of any social media workshop is "but what do I post or blog about?" The easy answer would be to say anything that's relevant to your business but for some...

There is an absolute bundle of social media tools and applications out there, some requiring a fee to use their functionality and some offering quirky management features completely free. Many of these applications have both negative and positive attributes and there's always that little bit extra...