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Whether it's the use of a certain colour, a simple shape or an object, strong brands and their logos are memorable for one reason or another. The whole point of a notable brand is to be remembered and talked about by everyone. I always remember our...

The shortest correct answer we can think of to that question is yes, when products are launched there should be a sense of excitement and longing going through the minds of potential customers but when it comes to Apple and its iPhone range there just...