The Wordsmith Behind Market Avenue
Empowering purpose-driven businesses to communicate with authenticity and clarity – so the lives they’re changing can actually hear them.
Hi, I’m Anna
Copywriter, Content Strategist, and Your Guide to Better Content
I’ve spent nearly two decades helping businesses communicate better through their copy and content. My mission is simple: to support businesses with incredible products and services to be seen and heard.I founded Market Avenue in 2009 to help businesses communicate more effectively. Now, I specialise in bridging the gap between traditional copywriting and the efficiency of AI. I refer to myself as the human part of the ‘AI sandwich’, here to give you the systems you need to create professional content consistently and without the overwhelm.
What You Get When You Work with Me
✓ Someone who believes in honesty – your content will tell the truth about what you offer, not hide behind marketing fluff.
✓ Someone who values authenticity – your content will sound like you, not like everyone else using ChatGPT.
✓ Someone who leads with respect – for your time, your expertise, and the clients you serve.
✓ Someone driven by creativity – finding new ways to help you communicate more effectively.
After years of personal development work and studying the psychology of sales and marketing, my goal is to share this knowledge and make it easier for my clients to make a real difference in people’s lives.
If you’re a purpose-driven business changing lives with your products or services, I want to help you connect with your ideal clients so that transformation can actually happen. Delivering the right message to the right person at the right time is when the magic happens.
Too many brilliant practitioners struggle to communicate what they do. Too many businesses doing meaningful work stay invisible because their content doesn’t connect.
That’s the problem I’m here to help you solve.
Always Learning, Always Evolving
I’m a firm believer in continuous learning and knowledge sharing. The marketing world evolves constantly, and I evolve with it by updating my skills, staying current, and genuinely wanting you to succeed.
My qualifications include a Master’s in Creative Writing and Wellbeing, CIM Diplomas in Marketing and Digital Marketing, and specialist training in mental health first aid and journal therapy, alongside almost 20 years of hands-on experience helping businesses communicate better.
When I’m not helping businesses with content, you’ll find me trail running or hiking in the countryside, exploring historical sites, or journalling in nature. I’m deeply spiritual and energetically driven, which means I bring genuine empathy and patience to every client relationship. Your success matters to me, and I’m here to support you every step of the way.
You’re in the Right Place If…
✓ You’re brilliant at what you do, but content creation feels like a constant drain on your time and energy.
✓ You value authenticity and want content that actually sounds like you, not like everyone else.
✓ You’re open to using AI as a tool (not a replacement) for strategy and want expert guidance to make it work.
✓ You care deeply about serving your clients well and want better ways to connect with the people you’re here to help.
✓ You’re established (at least one year in business) and ready to invest in professional support that actually moves the needle.
✓ You’re particularly in the right place if you’re in the wellbeing, mental and physical health, or outdoor industries, but I work with purpose-driven businesses across all sectors.
If you’re making a difference in people’s lives and you need help getting your message out there, we’re probably a great fit
What Can You Expect?
✓ You get loyalty
When you work with me, I’m genuinely invested in your success. Some of my client relationships have lasted over six years because I’m in it for the long term, and they see results.
✓ You get responsiveness
You won’t be left wondering if I received your message or where your project stands. You’ll get clear communication and regular updates throughout the process.
✓ You get adaptability
I adjust my approach to fit your needs, your pace, and your communication style. Your business is unique, and I treat it that way.
✓ You get attention to detail
Typos, inconsistencies, and off-brand messaging won’t slip through. You’ll receive polished, professional content that’s been reviewed multiple times before it reaches you.
✓ You get honesty
If something isn’t working, you’ll hear about it. If I’m not the right fit for what you need, I’ll tell you that too. No fluff, no overselling, just straight talk.
✓ Most importantly…
You get someone who genuinely wants you to succeed. Not just because it’s good for business, but because it matters.
In Their Own Words
"I was nervous having someone else write my web copy as my past experience ... had not been great. Anna totally changed this! She now does my newsletters, blog posts ... flyers, landing pages and copyedits my books."
"Anna helped me with the copy for my new website and really helped to bring it to life. I really like how Anna took what I said and made it more succinct and I loved the taglines – she did a fantastic job."
"Anna was part of my creative team. She did a great job of understanding my mind dump notes and ideas. Anna matched my quirky personality... the outcome was fabulous."
Let’s Have a Chat
I’d love to learn about your business and explore how Market Avenue might help.
Book a free 20-minute discovery call – no pressure, no hard sell, just a helpful conversation about your content challenges and whether we’re a good fit.