Scripts were currently written in-house but, as Moving Image Creations were winning multiple projects, time was becoming limited and they decided to seek an outsourced copywriting provision. An informative brief was provided for a script of approximately 150 words to cover an animated video of a one-two minute duration.
Research was required to understand the market and ensure that the absolute key messages were conveyed within the script. A brain dump began the process followed by a few careful fine-tuning stages to match the required word count and maintain accurate meaning.
The script was well received and clearly identified the timesaving aspect in outsourcing the copy provision. Four scripts have been developed to date along with a social media bank of 100 posts for Moving Image Creations themselves to help improve online visibility and the number of links back to their website.