Lehmann Financial Management initially requested a bank of social media posts to use across business profiles. The posts needed to be sensitive due to the nature of the financial planning industry but also required an approachable ‘voice’ for the principal of the company.
Key messages were developed and included suitable suggestions for imagery and hasthags. Hints and tips were crafted along with focusing messages to drive traffic back to specific parts of the website to support growth in enquiries.
Profiles were quickly populated with consistent posts, on-message for potential clients seeking financial advice and delivered with an approachable personality. A further batch of posts was requested, which later led to the copywriting provision for a Financial Charter and eventually the copy editing and proofreading of Karl’s self-published book that became a Number 1 Amazon Bestseller.