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Lehmann Financial Management – Multiple Copy Projects


The Brief

Lehmann Financial Management initially requested a bank of social media posts to use across business profiles. The posts needed to be sensitive due to the nature of the financial planning industry but also required an approachable ‘voice’ for the principal of the company.

The Strategy

Key messages were developed and included suitable suggestions for imagery and hasthags. Hints and tips were crafted along with focusing messages to drive traffic back to specific parts of the website to support growth in enquiries.

The Outcome

Profiles were quickly populated with consistent posts, on-message for potential clients seeking financial advice and delivered with an approachable personality. A further batch of posts was requested, which later led to the copywriting provision for a Financial Charter and eventually the copy editing and proofreading of Karl’s self-published book that became a Number 1 Amazon Bestseller.

Karl Lehmann, Lehmann Financial Management

We have used the services of Market Avenue on more than one occasion. Anna has a flair for understanding the brief, and bringing her own ‘fresh’ approach to communication and engagement. Anna was professional at all times, reliable and delivered tasks on time and within budget. Would thoroughly recommend.

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