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Cole Creative Communications–Social Media Management


The Brief

To work in partnership with a creative marketing communications agency to provide daily social media marketing content, engagement and management.

The Strategy

Monthly events and long term key messages for several shopping centre clients were promoted across various social media channels – Facebook, Twitter, Pinterest, Google+, Instagram – to coincide with the wider marketing mix. Activity included brand consistent multimedia publishing, event creation, geographic and demographic advert promotion, audience research and targeting, data capture application development and on-site real-time photo publishing and retailer/customer engagement.

The Outcome

We’ve been able to build a long-term relationship with the agency, now in its fourth year. Concentrated creativity and integrated campaigns have enabled social media profiles to increase visibility for the shopping centres and drive more traffic back to the website. Targeted demographics allow retailer specific offers to reach the right people and seasonal events attract 1000s in footfall.

Rob Cole, Director, Cole Communications

Anna and the team at Market Avenue have proven to be invaluable in their approach to supporting our retail accounts.Our strategy has been to use online communications to get consumers into store, which means bucking the trend, with every national retailer’s focus being firmly fixed towards on-line shopping.

Market Avenue quickly identified areas that could be improved …provided training … reporting and data analysis … to improve engagement.

Brand reputation is paramount and the team at Market Avenue are quick to respond to potential issues, even when the commentators are malicious or misinformed … dealt with sensitively and mindful of the impacts.

Creative copy solutions online, offline and anywhere beyond