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Call Handling Solutions – eBook

The Brief

In a bid to describe the benefits of a call handling service to local SME businesses, Call Handling Solutions wanted to raise awareness and increase enquiries by using a modern online marketing tool – an eBook.

The Strategy

A project brief and a style example were provided as guidance. We researched the marketplace for unbiased opinion and were able to write from firsthand experience. As a customer of a call handling service we were already aware of the significant benefits. A timeline was agreed and an initial sample page provided to ensure accurate tone and personality. Call Handling Solutions are a friendly team with high-level experience in the public sector, providing emergency services call handling support. The eBook needed to balance the right level of professionalism whilst establishing an easy to talk to, reliable personality.

The Outcome

A 27-page creative copy eBook, fully proofread, was written with minimal amendments over a two-three week turnaround. The copy style was informative, thought provoking and played on a quirky yet slightly dark theme, by implying your telephone answer machine could actually be holding you and your business to ransom!

John Marks, Director, Call Handling Solutions

Market Avenue Ltd did a great job on our eBook from inception to sign-off … something that we are proud to offer to clients. I would recommend Market Avenue to anyone that wants creative, persuasive copy delivered in a friendly and fun way. Whether that’s an eBook, blog, social media post or website copy, this company is what you have been looking for.

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