Baswich Business Consultancy is a successful procurement, bid-writing and tender management, consultancy and training provider. Amazon Number 1 Bestselling Author and company owner Jonathan Andrew, wanted to develop annual blog material to help drive traffic back to his website and as part of regular email newsletters.
We developed an annual blog plan, based on the content of the successful self-published book, and provided a sample blog for review to ensure the correct tone of voice and level of technical language was appropriate. With an alteration to just one word the sample was approved.
A year’s worth of blogs – fifteen in total – were written and proofread for the website and repurposed for email newsletters and LinkedIn articles. A social media post bank of 100 posts was written to support the campaign and provide an integrated communications approach.