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Balance and Beam – Social Media Content & Facebook Ads

The Brief

The progressive business needed an outsourced solution for social media content due to inconsistency in message, frequency and limited knowledge.

The Strategy

Adhoc support soon developed into an on-going monthly support package publishing daily content for company Facebook and Twitter. Content was researched and developed in line with major calendar events, such as term time and holiday camps, alongside hints and tips about child development through healthy activities, gymnastics and motor skills.

Occasional Facebook adverts proved extremely beneficial in targeting parents in the local area. A full schedule of changing adverts was devised with a switch in budget from Google Adwords to the Facebook Advertising platform.

The Outcome

Balance and Beam saw a significant increase in awareness and online visibility with a dependable approach using informative posts and brand consistent graphics. In conjunction with targeted Facebook advertising and data capture campaigns, website clicks increased significantly, the rate of enquiries improved and the client/prospect list increased.

Yvonne Shuttleworth, Gym Director, Balance and Beam

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