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Blog

Browse our blog for copywriting and proofreading tips, and business communication nuggets of wisdom.

I have a lot of time for LinkedIn and training companies how to use it effectively with the correct strategy. Having the knowledge from studying with the Chartered Institute of Marketing I understand the importance of effective market research. Many elements on LinkedIn offer ways to...

I have a lot of time for LinkedIn and training companies how to use it effectively. Having the knowledge from studying with the Chartered Institute of Marketing I understand the importance of effective market research. Many elements on LinkedIn offer ways to source industry brands, products...

One seriously under used LinkedIn application is the LinkedIn Skills App. Not only does the app provide a dedicated skills area on personal profiles within which you can include the number of years expertise you have in the field, you can also find invaluable data for company...

Over the Easter break I was thinking about how often we start out with good intentions that fall along the wayside when we become really busy and not just with reference to businesses, this notion relates to all aspects of life! Much of this comes down to...

One question I come across all the time both casually, at initial meetings and the start of any social media workshop is "but what do I post or blog about?" The easy answer would be to say anything that's relevant to your business but for some...

There is an absolute bundle of social media tools and applications out there, some requiring a fee to use their functionality and some offering quirky management features completely free. Many of these applications have both negative and positive attributes and there's always that little bit extra...

A real quick  and easy strategy tip for you here which is so frequently overlooked! Use your blog as a central hub for your social media posting activity. One jam-packed blog article could generate 6-12 plus posts to circulate relevant industry information across your social media...

Well, I've been extremely lapse with my own blogging so far this year I'm ashamed to say! There's no excuse, except for being really busy with social media workshops, training, profile reviews and new clients. Indeed, 2011 has been a good year so far but...

Twitter gained over 70 million new users between April and October last year and I hear it a lot these days and tend to agree; there is a lot of noise on Twitter these days. ...

A good friend of mine commented the other day about when she was doing her Christmas shopping online and a family member hinted they thought it was less personal with no time given to choosing and buying the presents. It's certainly not a question of...

I think there's a valid argument here. With the explosion of social media and our incessant urge for real time; real time information, real time virtual conversations, real time conversions and transactions, it seems as though we no longer have the patience to wait. Can avid...