Blog

Browse our blog for copywriting and proofreading tips, and business communication nuggets of wisdom.

1. 70% Brain Storming, 5% Writing and 25% Editing. When writing a document make sure you spend 70% of the time brain storming, 5% writing and then 25% editing to ensure it is written how you want it to be. 2. Understand the types of questions people...

[caption id="attachment_546" align="alignleft" width="300"] Sales Letters / Market Avenue Ltd[/caption] When a customer makes an enquiry your instinct is to treat them like a prospect. They ask questions about your products or services and you respond. You may continue the sale by sending information or asking...

I was driving down the motorway the other day only to be overtaken in the fast lane by someone clearly suffering from White van syndrome! To make matters worse his sign writing skills (or proof reading) were a little to be desired because 'no job to...

So you’ve set up your social media profiles with swanky graphics and quirky focussed messages. You need to be inviting people. Now how do you persuade people to connect with you? By inviting people of course! Well, there are numerous ways that take a little techie knowledge...

I have a lot of time for LinkedIn and training companies how to use it effectively with the correct strategy. Having the knowledge from studying with the Chartered Institute of Marketing I understand the importance of effective market research. Many elements on LinkedIn offer ways to...

I have a lot of time for LinkedIn and training companies how to use it effectively. Having the knowledge from studying with the Chartered Institute of Marketing I understand the importance of effective market research. Many elements on LinkedIn offer ways to source industry brands, products...

One seriously under used LinkedIn application is the LinkedIn Skills App. Not only does the app provide a dedicated skills area on personal profiles within which you can include the number of years expertise you have in the field, you can also find invaluable data for company...

Over the Easter break I was thinking about how often we start out with good intentions that fall along the wayside when we become really busy and not just with reference to businesses, this notion relates to all aspects of life! Much of this comes down to...

One question I come across all the time both casually, at initial meetings and the start of any social media workshop is "but what do I post or blog about?" The easy answer would be to say anything that's relevant to your business but for some...

There is an absolute bundle of social media tools and applications out there, some requiring a fee to use their functionality and some offering quirky management features completely free. Many of these applications have both negative and positive attributes and there's always that little bit extra...