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Blog

Browse our blog for copywriting and proofreading tips, and business communication nuggets of wisdom.

This year we have already gained four new clients! We are carrying out a variety of work in different areas of Social Media, online and offline Marketing. Our remit is for complete set up of some social media profiles, based on market segments and management of...

Whilst this list is no means exhaustive and not applicable to every single post, it helps to have an overall check list to refer to. Is it direct response written? I.E. are you leading your readers to make some sort of decision...

[caption id="attachment_368" align="alignleft" width="336"] New Twitter Profile / Market Avenue Ltd[/caption] We have a brand new Twitter profile for Market Avenue. There are now three permanent faces in the team alon g with our associates. So we're going to be making much better use of our business...

It's been a fantastic break and a much needed one to recharge the batteries over Christmas. I've been extremely quiet on my social media profiles although not by choice. We moved house, had a faulty internet connection and the mobile network still keeps dropping out...

There's been a slight delay in celebrating the news of Market Avenue taking on two social media apprentices. At the end of October Sammyjo and Joe joined the team to take on social media management projects for posting, blogging, campaign planning and building connections. Their work...

1. Question customers already using the product or service. Demo machinery, Products, Talk to operators. Always try and question customers who are already using the products or service. They are already advocates of your business because they have purchased from you in the past and they...

Ever wonder why, when you ask someone to don’t do something, they do the complete opposite. For example, when you ask a child in a shop to not touch an item and they touch it any way. This is because the human mind doesn’t register...

1. 70% Brain Storming, 5% Writing and 25% Editing. When writing a document make sure you spend 70% of the time brainstorming, 5% writing and then 25% editing to ensure it is written how you want it to be. 2. Understand the types of questions people will...

[caption id="attachment_546" align="alignleft" width="300"] Sales Letters / Market Avenue Ltd[/caption] When a customer makes an enquiry your instinct is to treat them like a prospect. They ask questions about your products or services and you respond. You may continue the sale by sending information or asking...

I was driving down the motorway the other day only to be overtaken in the fast lane by someone clearly suffering from White van syndrome! To make matters worse his sign writing skills (or proof reading) were a little to be desired because 'no job to...

So you’ve set up your social media profiles with swanky graphics and quirky focussed messages. You need to be inviting people. Now how do you persuade people to connect with you? By inviting people of course! Well, there are numerous ways that take a little techie knowledge...