You’ve written scintillating copy, designed a creative and imaginative leaflet, posted a funny and informative blog… but you’ve not included a CTA. A phone number, a link, an email address; nothing to encourage your reader to take their interest in your product or service to...

Have you updated your Facebook Page recently? Last year Facebook rebranded their ‘About us’ section and created a new feature for Pages; Our Story. This is a space for you to tell potential clients about your business; how you started, what you do, and how you can...

Welcome to the third Content Ideas blog, this month focusing on encouraging engagement. Asking questions on social media is a great way to entice followers, friends, and connections to engage with your content. Here are a few different ways you can phrase them; Twitter Polls Twitter polls are...

Welcome to our second Content Ideas Blog. Last month we discussed ideas relating to existing and potential customers. This time, we’re focusing on you, or in particular, your team. Team Profiles & Quotes Social media is a great way to make your business approachable. This is why providing...

After you’ve found your feet on social media, and the creative juices start flowing, it may seem impossible that at some point you may run out of ideas for posts. Unfortunately, there does come a time when you’ve re-used what was once an original tweet a...

We get it; just when you get used to one thing, something else comes along and you have to start learning all over again. That’s just the nature of social media and keeping a brand’s online content current.   One step forward, two steps back.   You’ve probably heard...

Brand representation: the importance of defining language You probably know already how important the all-encompassing "brand" is when defining the success of a company. Not only does a "brand" define who and what your business represents, it can be one of the ways to ensure your company is distinctive, unique...

What you need to know about SEO copy - in short SEO stands for ‘Search Engine Optimisation’ and it's often considered to be the bane of many businesses! The term is bandied about often in relation to anything and everything from websites or blogs, to emails and...

The basis of any successful marketing campaign, website, publication or promotion is nearly always a combination of copy and creative artwork. You may have the greatest product of all time, along with the most creative designs, but neither mean anything without engaging copy to support them and give...

In July 2012, the idea that eventually culminated in Canva was born. Three people, Melanie Perkins, Cliff Obrecht and Cameron Adams decided there was a need for something to help people with basic principles of graphic design.  Originally the idea was for software to allow...

Many of us watch 80s films and think to ourselves – “We really spoke like THAT?” Yes. Yes we did. But that is the beauty of language; one day everyone will be saying words like ‘cool beans’ and the next thing you know the beans will...

So what is GroSocial?   GroSocial is a social media marketing software company based in Utah in America. Founded in 2009 by Zach Mangum, Chris Wright and Kevin Kirkland, GroSocial has one simple purpose: to make social media marketing easier. But what does it do?   Well, anything and everything...