The ‘social media’ space is continually diversifying, which is why a strategic approach is critical to avoid wasting time and money.
As a personal user, you will have your favourite platform/s to use for business and for social purposes. But as a company or brand, it can be all too easy to feel consumed by the need to set up multiple profiles. Without a focused strategy to follow, content can be wasted as scattergun tactics fail to hit the mark.
It’s not about the platform, it’s about the people. And those people are your target audience who also pay the bills.
Your social media strategy needs continuity that addresses long-term business goals. Developing appropriate and intriguing content takes time. A structured blueprint for your business will help to develop a unique voice that connects with your customers. This voice can add real value to unique social stories.
What return on investment do you gain from social media?
The social media environment offers an abundance of information that its users will collect, share and digest in order to make informed decisions. For a business trying to attract, convert and retain customers, the content you create must be relevant and have context to your target customers’ identity.
Don’t risk valuable time and money by publishing sloppy social media content on the wrong platforms. Invest the time to develop a strategic social media plan that works for your business.
To find out more about how we can craft a winning formula for your business,